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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Facebook
Product Update: Clickstream Reliance and Departure
December 07, 2011
I mentioned in one of my last blogs that we have some exciting product developments in the pipeline here at Hitwise. Hot on the heels of the official launch of Dashboards 2.0 is the release of two new additions to... Continue reading...
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Posted by James Murray at 10:47 AM
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In Categories Experian | Facebook | Insurance | Video
12 Insights of Christmas
December 01, 2011
It’s December and as people crack open the first windows on their Advent calendars we thought we would make some predictions for Christmas 2011. In true festive fashion we’ve plumped for the 12 Insights of Christmas, and not a gold... Continue reading...
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Posted by James Murray at 08:29 AM
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In Categories Christmas | Facebook | Retail | Search | Shopping and Classifieds | Social networks | Toys
Are you attracting the right type of Facebook fans?
September 13, 2011
Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce sites... Continue reading...
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Posted by Robin Goad at 01:26 PM
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In Categories Demographics | Experian | Facebook | Retail | Shopping and Classifieds | Social networks
Picture is clear for Skype video calls on Facebook
July 08, 2011
The big story that has grabbed people’s attentions in the digital world this week is Facebook’s announcement of a new video calling feature which will be powered by Skype. Looking at the Mosaic groups which visit Facebook and the Skype... Continue reading...
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Posted by Robin Goad at 08:37 AM
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In Categories Facebook | Google | Social networks | Video
1 Facebook fan = 20 additional visits to your website
June 23, 2011
We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing. We are constantly asked: “What’s the ROI with advertising on... Continue reading...
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Posted by Robin Goad at 08:40 AM
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In Categories Demographics | Facebook | Social networks
YouTube and Twitter erode Facebook’s dominance of social
June 14, 2011
In this month’s search and social analysis release we saw some pretty interesting trends in our Social Networking and Forums category, including a bumper month of traffic for Twitter, extended growth for YouTube and a declining market share for Facebook.... Continue reading...
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Posted by Robin Goad at 09:56 AM
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In Categories Facebook | Social networks | Twitter | Video
Social media more popular than Entertainment online
March 16, 2011
Social networks continue to grow in dominance and for the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category. During January 2011 social networks accounted for 12.4% of all UK... Continue reading...
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Posted by Robin Goad at 04:48 PM
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In Categories Facebook | Search | Social networks | Twitter
Which retailers are leveraging the marketing power of Facebook?
February 24, 2011
You don’t have to look far online to find praise for Facebook. The UK’s most popular social network has been heralded as an indispensible tool for online advertising and social engagement for some time now. But which brands are making... Continue reading...
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Posted by Robin Goad at 09:14 AM
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In Categories Branding | Facebook | Fashion | Retail | Search | Shopping and Classifieds | Social networks
ChildLine increases traffic by 900% thanks to Facebook
February 17, 2011
With Comic Relief just around the corner next month the charity sector is picking itself up after the busy Christmas period. However, although the Comic Relief website has been increasing its market share of visits to the charity sector in... Continue reading...
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Posted by Robin Goad at 02:04 PM
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In Categories Charities | Facebook | Social networks
ASOS capitalise on Facebook traffic with social store
January 20, 2011
Online fashion retailer ASOS announced yesterday that it would be opening a Facebook store at the end of January, allowing users to buy items directly from the social network rather than having to click through to the ASOS homepage. ASOS... Continue reading...
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Posted by Robin Goad at 09:14 AM
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In Categories Facebook | Fashion | Retail | Search | Shopping and Classifieds
Facebook more popular than Google on Christmas Day
December 26, 2010
As we predicted last week, for the first ever time Facebook received more UK Internet visits that Google UK on Christmas Day. As the chart below illustrates, on Christmas Day (December 25th) facebook.com accounted for 10.50% of all UK Internet... Continue reading...
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Posted by Robin Goad at 12:53 PM
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In Categories Christmas | Facebook | Google | Social networks
