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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

Category Archives: Experian

Product Update: Clickstream Reliance and Departure

December 07, 2011

I mentioned in one of my last blogs that we have some exciting product developments in the pipeline here at Hitwise. Hot on the heels of the official launch of Dashboards 2.0 is the release of two new additions to... Continue reading...

Tweet Posted by James Murray at 10:47 AM | (0)
In Categories Experian | Facebook | Insurance | Video

Product Update: Dashboards 2.0 Launch

November 24, 2011

We’re quite excited here in the Hitwise office and not just because it’s nearly Christmas. We’re always looking to improve our core product and make the data we supply accessible and easy to understand. We have some really exciting developments... Continue reading...

Tweet Posted by James Murray at 11:37 AM | (0)
In Categories Branding | Experian

Are you attracting the right type of Facebook fans?

September 13, 2011

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce sites... Continue reading...

2010 Online: the year in review

December 21, 2010

I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again... Continue reading...

Hitwise reveals Middle Britain online

December 15, 2010

Earlier this week Experian revealed the real Middle Britain to bring sharp classification to what has previously been an overused and woolly term. Using Experian’s consumer segmentation tool Mosaic, some 13.1 million people were identified as Middle Britain in the... Continue reading...

Surge in searches for fixed rate mortgages

August 27, 2010

The number of internet searches for fixed rate mortgages soared between April – June 2010 (Q2) compared to the same time period last year, with searches for the term ‘fixed rate mortgages 10 years’ up almost ten fold over the... Continue reading...

World Cup 2010 searches and Panini football stickers

June 01, 2010

The World Cup is nearly upon us and, as you would imagine, the Internet is starting to go mad for it. Last week (w/e 29/05/10) UK Internet users searched for nearly 25,000 terms; a few were related to other events,... Continue reading...

Apple the most searched for consumer electronics brand as iPad launches in the UK

May 28, 2010

Apple’s iPad finally goes on sale in the UK today, supported by an advertising campaign and the usual smattering of media coverage. UK Internet searches for the device have been increasing in anticipation of the UK release; for the week... Continue reading...

Moshi Monsters

March 25, 2010

A couple of days ago we provided some data for this Evening Standard article about the success of Moshi Monsters, the fast growing children’s / games website. Traffic to the site has increased more than five-fold over the last 12... Continue reading...

Chatroulette: a posh webcam?

February 15, 2010

This morning I stumbled upon an article in Guardian profiling Chatroulette, a new webcam site that, as its name implies, connects users with random strangers for live video chats. According to the article, the site “is proving a sensation around... Continue reading...

The profile of online shoppers becomes more affluent over the Christmas period

January 19, 2010

One of the things we discovered when helping to develop the new Experian Mosaic UK 2009 profiles was that the typical online shopper tends to come from a middle or lower middle income group. However, over the Christmas period, the... Continue reading...

Post-Christmas retail round up: online and offline traffic spikes on Boxing Day

December 29, 2009

As we’ve pointed out for the last couple of years, the post-Christmas period has become increasingly important for online retailers – and this year is proving no exception. Boxing Day (December 26th) was again the busiest day for online retailers... Continue reading...

American visitors to UK news websites

September 18, 2009

I recently blogged about changing Internet usage habits in the UK, and specifically about the shift from transactional to content based websites. Within that mix, it is typically the growth of newer areas - such as social networks and video... Continue reading...

Experian Hitwise

September 10, 2009

You may notice a new identity to Hitwise today that reflects the integration of our brand with that of our parent, Experian. While the look and feel of our brand may change – the values, commitment and quality that have... Continue reading...

Tweet Posted by Robin Goad at 08:15 AM | (0)
In Categories Branding | Experian

Microsoft Bing News Search

August 27, 2009

Amongst all of the excitement about Bing, Microsoft’s new search engine, one element of the new service that hasn’t received a huge amount of coverage is its news search function. Bing News Search offers a similar service to Google News,... Continue reading...

Car scrappage scheme online

August 25, 2009

The government’s car scrappage scheme has been live for a few months now, and the consensus from the industry seems to be that it is starting to have an impact on new car sales. Looking at our search data, the... Continue reading...

Friendfeed, Facebook and Twitter

August 11, 2009

Following today’s announcement that Facebook has purchased Friendfeed, I thought a few UK stats on the latter might be of interest. As the chart below illustrates, Friendfeed is a fast growing site, and its traffic has increased by 180% over... Continue reading...

Bee keeping and the Beehaus

August 10, 2009

Monday mornings are never the most cheerful time of the week, but mine are often brightened up by perusing our list of the previous week’s fast moving search terms. This morning the term that brought a smile to my face... Continue reading...

Twitter sending traffic to online media sites, but not online retailers

June 24, 2009

Thanks to everyone that listened to today’s Twitter webinar - we managed to reach capacity with 200 people logged in!. If you missed it, we’ll be posting the recording soon and will email / blog / tweet the link. In... Continue reading...

Sims 3, top transactional websites and the latest Experian Insight Report.

June 04, 2009

Not a full blog entry for once, but a list of links to some other great content from elsewhere within Hitwise and Experian. Firstly, a great new blog from Hitwise Client Intelligence Analyst Richard Seymour on the rollercoaster ride of... Continue reading...

Top 100 student websites in the UK

June 02, 2009

Yesterday I received a call from Sridhar Venkatapuram of the London Business School asking me about the online behaviour of students in the UK. I mentioned on Twitter that I was pulling a list of the 100 most popular websites... Continue reading...

London Marathon: 2010 searches overtake 2009

May 07, 2009

As you would expect, UK Internet traffic to the official London Marathon website spiked last week and was up 25% on the previous year. Searches for the race also increased, but I was surprised to see both ‘london marathon 2009’... Continue reading...

Apprenticeships and The Apprentice

March 13, 2009

UK Internet visits to the homepage of The Apprentice, the BBC TV show starring Sir Alan Sugar, have shot up over the last week. Some of this traffic is a result of anticipation for the forthcoming fifth series, but most... Continue reading...

Shahrukh Khan and Aishwarya Rai most searched for Bollywood stars

January 07, 2009

Last week UK Internet searches for a portfolio of 100+ Bollywood stars was 68% higher than a year ago. Here is a list of the top 20 most searched for actors and actresses from that portfolio over the 4 weeks... Continue reading...

UK online retail: Christmas round up

December 29, 2008

Given the economic conditions, people are watching Christmas retail numbers like hawks. Below are the key numbers for online shopping in the UK over the last few days. Sales searches up 3.2% Combined, UK Internet searches for the terms ‘sales’... Continue reading...

Last minute surge in online Christmas shopping

December 23, 2008

There was a last minute surge in UK Internet traffic to online retailers at the end of last week. Looking at UK Internet traffic to Shopping and Classifieds websites, here are the annual increases in visits vs. the comparable day... Continue reading...

Property websites and the online house price crash

December 17, 2008

In September we revealed that online House and Garden retailers had overtaken Property websites in terms of UK Internet visits. As you would expect, in the three months since that blog post, the situation has only got worse for online... Continue reading...

High street retailers’ online demographics

December 11, 2008

High street retailers received 22% more UK Internet visits than online only retailers in November, and the gap is likely to widen during December. The chart below illustrates UK Internet visits to our two custom categories of high street and... Continue reading...

Robin Goad

Research Director, Hitwise UK.