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Hitwise Intelligence - Robin Goad - UK
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Category Archives: Charities
The importance of photo searches
September 29, 2009
Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories BBC | Charities | Fast moving search terms | Local | News and Media | Paid search | Search | Sport
London Marathon: 2010 searches overtake 2009
May 07, 2009
As you would expect, UK Internet traffic to the official London Marathon website spiked last week and was up 25% on the previous year. Searches for the race also increased, but I was surprised to see both ‘london marathon 2009’... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Charities | Demographics | Experian | Fast moving search terms | Mosaic lifestyle | Search | Sport
Apprenticeships and The Apprentice
March 13, 2009
UK Internet visits to the homepage of The Apprentice, the BBC TV show starring Sir Alan Sugar, have shot up over the last week. Some of this traffic is a result of anticipation for the forthcoming fifth series, but most... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories BBC | Celebrities | Charities | Demographics | Education | Employment | Experian | Government | Mosaic lifestyle | Search | TV
Vouchers vs. sales: battle of the online discounts
January 13, 2009
Around this time last year we reported that post-Christmas sales searches had trebled; a couple of weeks ago we noted that this year the increase was just 3.2%. However, if Christmas 2007 was the year that online sales went mainstream,... Continue reading...
Posted by Robin Goad at 04:30 PM
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In Categories Charities | Economy | Fashion | Gadgets | Games | Movies | Music | Retail | Search | Shopping and Classifieds
TVs, Computers and iPods most popular sales items
December 31, 2008
The table below lists the 10 most searched for consumer electronics products last week (which included the key sales days of Christmas Day and Boxing Day) and the week before. Searches for televisions increased by 148% last week, making the... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Blogs | Charities | Economy | Gadgets | Mobile phones | Retail | Search | Shopping and Classifieds | TV
Simon’s cat, his sister’s dog and the RSPCA
December 19, 2008
Simon’s Cat is an extremely popular animated series created by Simon Tofield. Since releasing his first short film via YouTube at the start of the year, searches for ‘simons cat’ have shot up, peaking in July when a new episode... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Charities | Email | Humour | Search | Video
Charity websites weather the credit crunch
October 15, 2008
Today is Blog Action Day, and this year the subject is poverty. Alan has already written an excellent post about the online charity landscape in Australia, so I thought that I would do the same for the UK. The most... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Charities | Christmas | Demographics | Economy | Mosaic lifestyle | Retail | Shopping and Classifieds
Has the credit crunch killed ethical consumerism?
September 17, 2008
While the troubles facing the finance industry have picked up the headlines this week, the impact of the credit crunch continues to be felt elsewhere in the economy. One assumption people have made is that consumers will be less inclined... Continue reading...
Posted by Robin Goad at 05:00 PM
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In Categories Charities | Economy | Food | Government | Retail | Search | Shopping and Classifieds
Movie & TV sequels: search behaviour and the retail gap
July 29, 2008
Yesterday we highlighted the appearance of four Batman-related terms this week’s top 10 fast moving search terms chart. A couple of weeks ago we posted about the relationship between searches for the recently released film Adulthood and its predecessor, Kidulthood.... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Charities | Movies | Retail | Search | Shopping and Classifieds | TV
Burma / Myanmar Google charity donations
May 09, 2008
The humanitarian crisis caused by Cyclone Nargis in Burma / Myanmar.has elicited a huge amount of public sympathy and support. Yesterday we noticed that Google had taken the unprecedented step of placing a link to a special Cyclone donation service... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Charities | Google
Facebook poppy appeal
November 14, 2007
You probably noticed the various poppy applications on Facebook in the run up to Armistice Day. On seeing these, the question on my mind was: aside from enabling people to put a poppy on their Facebook profile, what else did... Continue reading...
Posted by Robin Goad at 01:30 PM
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In Categories Charities | Social networks
Burma charity response
October 04, 2007
The crisis in Burma has caught the attention of the press and public alike. Searches for 'burma' increased 17 fold last week, with the largest proportion of traffic going to Wikipedia and the news sites. However, the fourth and fifth... Continue reading...
Posted by Robin Goad at 10:59 AM
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In Categories Charities | Search
Facebook and charity
September 24, 2007
I’ve written about the impact of Facebook on everything from chocolate manufacturers to banks, and now it seems that charities are benefiting too. Earlier this week I received a invitation from my cousin, via Facebook, to sponsor her for the... Continue reading...
Posted by Robin Goad at 10:30 AM
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In Categories Charities
