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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

Category Archives: Branding

Motor and car insurance search behaviour

October 27, 2009

Today we present another guest post from Richard Seymour, Experian Hitwise Client Intelligence Analyst. The data is based on the excellent research that he carried out for our recent UK Insurance webinar. The chart below illustrates searches for portfolios containing... Continue reading...

How do people search for travel in the UK?

October 07, 2009

Today we present another guest post from Richard Seymour, Experian Hitwise Client Intelligence Analyst. The data is based on the excellent research that he and Iain Congdon, another Experian Hitwise analyst in the UK, carried out for our recent Global... Continue reading...

Nescafe reward scheme and advertising campaign

September 24, 2009

One industry that has struggled to take full advantage of the possibilities offered by the Internet is Fast Moving Consumer Goods (FMCG). This is partly because it generally doesn’t sell goods directly to consumers, but also a consequence of their... Continue reading...

Posted by Robin Goad at 11:00 AM | (0) | (0)
In Categories Branding | Food | Search

Experian Hitwise

September 10, 2009

You may notice a new identity to Hitwise today that reflects the integration of our brand with that of our parent, Experian. While the look and feel of our brand may change – the values, commitment and quality that have... Continue reading...

Posted by Robin Goad at 08:15 AM | (0) | (0)
In Categories Branding | Experian

Initial Bing stats

June 08, 2009

Bing, Microsoft’s new search engine, was announced by Steve Balmer on May 28 and officially launched on June 3. I’ve held off putting up our initial UK statistics until now for a couple of reasons. Firstly, I couldn’t think of... Continue reading...

Top 100 student websites in the UK

June 02, 2009

Yesterday I received a call from Sridhar Venkatapuram of the London Business School asking me about the online behaviour of students in the UK. I mentioned on Twitter that I was pulling a list of the 100 most popular websites... Continue reading...

Facebook the most searched for brand in the UK

March 05, 2009

Britain’s favourite social network and the second most visited website in the UK after Google, is also the most searched-for brand by UK Internet users. During the 12 weeks ending 3 January 2009, 1 in every 42 Internet searches in... Continue reading...

Apple iPhone the most searched for mobile phone in the UK…just

November 18, 2008

Last week we reported that the Nintendo Wii Fit video game is currently the most searched for product in the UK. In that post we also identified the Apple iPhone as the third most searched for product, followed by the... Continue reading...

James Bond: Quantum of Solace online

November 05, 2008

Last week saw the premier of the 22nd official Bond film, Quantum of Solace. With the success of Casino Royale in November 2006, Quantum of Solace has been one of the most anticipated films of the year. The chart above... Continue reading...

Pasta Hut vs. Pizza Hut

October 09, 2008

Pizza Hut made the headlines earlier in the week after rebranding itself as Pasta Hut in the UK. If the move really is just a clever bit of PR, as some people suspect, then it seems to have worked. In... Continue reading...

Posted by Robin Goad at 02:00 PM | (2) | (0)
In Categories Branding | Food

Olympics winners: sports sites, bike retailers and sportswear manufacturers

August 29, 2008

Following the success of Team GB in Beijing, we were curious to see who else benefited from the Olympics hype. As the chart below illustrates, the most clear online winners were sports websites, both information and retail sites. UK Internet... Continue reading...

Car hire / rental – search habits and top destinations

August 20, 2008

Summer is the busiest time for car hire companies, and this applies to their websites as well. We’ve recently carried out some analysis of car hire search behaviour in the UK, and I wanted to share some of the key... Continue reading...

Posted by Robin Goad at 04:00 PM | (1) | (0)
In Categories Branding | Search | Travel

National Express: using the web to monitor a rebranding campaign

August 15, 2008

Yesterday we reported than almost nine in ten searches for the top 2,000 search terms in the UK are currently navigational / branded in nature. In our new Managing Your Brand Online report we show that a popular brand will... Continue reading...

Posted by Robin Goad at 06:57 AM | (0) | (0)
In Categories Branding | Search | Travel

9 in 10 UK searches are navigational / branded

August 14, 2008

We’ve just updated our data on navigational / branded search in the UK for our new research report, Managing Your Brand Online. During May 2008, 88% of searches for the top 2,000 search terms in the UK were branded in... Continue reading...

Superbrands: demographics and lifestyle information

July 23, 2008

The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...

Branded borrowing on the increase

July 11, 2008

Searches for key borrowing related terms such as ‘mortgages’, ‘credit cards’, and ‘loans’ are in decline thanks to the credit crunch. They haven’t dried up completely, but the shrinking of the pie means that search marketers need to be even... Continue reading...

Posted by Robin Goad at 08:00 AM | (0) | (0)
In Categories Branding | Financial Services | Search

Robin Goad

Research Director, Hitwise UK.