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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Automotive
Motor and car insurance search behaviour
October 27, 2009
Today we present another guest post from Richard Seymour, Experian Hitwise Client Intelligence Analyst. The data is based on the excellent research that he carried out for our recent UK Insurance webinar. The chart below illustrates searches for portfolios containing... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Automotive | Branding | Financial Services | Guest posts | Insurance | Search
Car scrappage scheme online
August 25, 2009
The government’s car scrappage scheme has been live for a few months now, and the consensus from the industry seems to be that it is starting to have an impact on new car sales. Looking at our search data, the... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Automotive | Demographics | Economy | Experian | Mosaic lifestyle | Search
The role of paid search and comparison sites in the insurance sector
July 14, 2009
The insurance industry relies on paid search traffic more than most other online sectors. During June 2009, 33.0% of all the UK Internet traffic that insurance websites received from search engines came via paid clicks. That paid search rate is... Continue reading...
Posted by Robin Goad at 12:20 PM
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In Categories Automotive | Financial Services | Health | Paid search | Search | Travel
BBC F1 and the new England Kit
March 30, 2009
The Formula 1 season kicked off this weekend, with Jenson Button pulling off a surprise victory for the new Brawn team. This year the UK television coverage has returned to the BBC after more than a decade with ITV. In... Continue reading...
Posted by Robin Goad at 12:10 PM
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In Categories Automotive | BBC | Fashion | Football | Retail | Search | Shopping and Classifieds | Sport | TV
Pre-budget report: tax cuts and petrol prices
November 26, 2008
Given the economic conditions and the various rumours last week, the government’s pre-budget report has received a lot of attention online .Looking at the search data up to last week, you can see from the chart below that searches for... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Automotive | Blogs | Economy | Email | Government | Politics | Retail | Search | Shopping and Classifieds
Second hand goods, classifieds websites and Freecycle beating the credit crunch
October 22, 2008
The number of UK Internet searches containing the word ‘second hand’ has increased by 22% over the last 12 months, as UK consumers look for new ways to beat the credit crunch online. During the 12 weeks ending 11 October... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Automotive | Economy | Environment | Retail | Search | Shopping and Classifieds
Paid search rates by industry
September 09, 2008
We launched our New Search Intelligence tool in the UK today and, amongst other enhancements, it includes additional paid / organic search data. One great new feature allows you to measure paid search rates by industry, so I thought I’d... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Automotive | Financial Services | Government | News and Media | Property | Retail | Search | Shopping and Classifieds | Toys | Travel
Superbrands: demographics and lifestyle information
July 23, 2008
The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...
Posted by Robin Goad at 03:59 PM
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In Categories Automotive | BBC | Branding | Demographics | Gadgets | Google | Men | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Travel | Women
Petrol prices searches reach an all time high
May 28, 2008
UK Internet searches for ‘petrol prices’ reached an all time high last week in advance of yesterday’s fuel protests in London and Wales. As the chart below illustrates, searches for the term have been increasing since Christmas, and have shot... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Automotive | Demographics | Economy | Politics | Search
