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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

Category Archives: Automotive

Ford top Automotive brand for online searches

May 20, 2011

Last week we unveiled our very first Automotive Quarterly report, which among other things included the inaugural Experian Hitwise Automotive Brand Index. The Index ranks the top manufacturers according to the volume of searches received for both manufacturer and individual... Continue reading...

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In Categories Automotive

2010 Online: the year in review

December 21, 2010

I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again... Continue reading...

Singapore GP excites F1 fans but not internet searches

September 24, 2010

This Sunday’s Grand Prix in Singapore could be a decisive race to separate the top five drivers all in contention for the F1 Championship title. As it stands, Australian Mark Webber leads the pack with 187 points, but Lewis Hamilton... Continue reading...

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In Categories Automotive | Sport

Budweiser tops the Experian Hitwise World Cup Brands Index during week 2

June 22, 2010

Budweiser, an official FIFA World Cup sponsor and sponsor of the USA team, was the brand that made the most of its World Cup involvement last week. UK Internet searches for Budweiser increased by 25% between the week ending June... Continue reading...

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

June 15, 2010

Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of... Continue reading...

Volcanic ash cloud: online travel impact

April 19, 2010

Last week UK Internet users searched for over 10,000 different searches containing the word ‘volcano’, up from less than 1,000 the previous week. The reason for this surge was the volcanic eruption in Iceland that has caused travel chaos across... Continue reading...

Motor and car insurance search behaviour

October 27, 2009

Today we present another guest post from Richard Seymour, Experian Hitwise Client Intelligence Analyst. The data is based on the excellent research that he carried out for our recent UK Insurance webinar. The chart below illustrates searches for portfolios containing... Continue reading...

Car scrappage scheme online

August 25, 2009

The government’s car scrappage scheme has been live for a few months now, and the consensus from the industry seems to be that it is starting to have an impact on new car sales. Looking at our search data, the... Continue reading...

The role of paid search and comparison sites in the insurance sector

July 14, 2009

The insurance industry relies on paid search traffic more than most other online sectors. During June 2009, 33.0% of all the UK Internet traffic that insurance websites received from search engines came via paid clicks. That paid search rate is... Continue reading...

BBC F1 and the new England Kit

March 30, 2009

The Formula 1 season kicked off this weekend, with Jenson Button pulling off a surprise victory for the new Brawn team. This year the UK television coverage has returned to the BBC after more than a decade with ITV. In... Continue reading...

Pre-budget report: tax cuts and petrol prices

November 26, 2008

Given the economic conditions and the various rumours last week, the government’s pre-budget report has received a lot of attention online .Looking at the search data up to last week, you can see from the chart below that searches for... Continue reading...

Second hand goods, classifieds websites and Freecycle beating the credit crunch

October 22, 2008

The number of UK Internet searches containing the word ‘second hand’ has increased by 22% over the last 12 months, as UK consumers look for new ways to beat the credit crunch online. During the 12 weeks ending 11 October... Continue reading...

Paid search rates by industry

September 09, 2008

We launched our New Search Intelligence tool in the UK today and, amongst other enhancements, it includes additional paid / organic search data. One great new feature allows you to measure paid search rates by industry, so I thought I’d... Continue reading...

Superbrands: demographics and lifestyle information

July 23, 2008

The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...

Petrol prices searches reach an all time high

May 28, 2008

UK Internet searches for ‘petrol prices’ reached an all time high last week in advance of yesterday’s fuel protests in London and Wales. As the chart below illustrates, searches for the term have been increasing since Christmas, and have shot... Continue reading...

Robin Goad

Research Director, Hitwise UK.