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12 Insights of Christmas
December 01, 2011
It’s December and as people crack open the first windows on their Advent calendars we thought we would make some predictions for Christmas 2011. In true festive fashion we’ve plumped for the 12 Insights of Christmas, and not a gold ring or partridge in sight.
The 12 Insights of Christmas 2011
1. This December 350 million hours will be spent shopping online by the UK Internet population. This translates to an average of 8 hours and 45 minutes spent per person on shopping websites over the course of the month.
2. 2.1 billion visits will go to online retail sites in December with new record peaks in traffic both pre and post-Christmas.
3. Lego will be the most searched for toy this Christmas, in particular Lego Star Wars games and sets.
4. Cyber Monday (5 December) will be the biggest pre-Christmas shopping day online with 85 million visits to retail websites from UK Internet users.
5. Monday 19 December will be the biggest day of December for online Grocery visits as people do some last minute food shopping but also check store opening times across the Christmas period.
6. iPhones will be a third more popular online than iPads this Christmas. If search intent was reflected in sales, for every 3 iPads Apple sold this Christmas they would sell 4 iPhones.
7. Facebook will see a new peak in UK Internet visits as friends share messages of good will with one another. 25 million hours will be spent on Facebook on Christmas Day alone.
8. Searches for the post-Christmas sales will start earlier than ever this year, with eager shoppers starting to do their research online as early as Christmas Eve.
9. Friday 23 December will be the biggest day of December for retailers receiving traffic from email as the multi-channel retailers prepare their customers for the post-Christmas sales.
10. The fashion sector will be the most reliant on Facebook traffic this Christmas, with TopShop, River Island and ASOS among the biggest recipients of Facebook traffic.
11. 12 million hours will be spent watching video clips on BBC iPlayer this Christmas with the biggest driver of traffic being the Dr Who Christmas special.
12. Hull will be the online shopping capital of Britain of December 2011, with proportionally more people doing their Christmas shopping online than any other city in the UK.
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Posted by James Murray at 08:29 AM
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In Categories Christmas | Facebook | Retail | Search | Shopping and Classifieds | Social networks | Toys
