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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

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Product Update: Dashboards 2.0 Launch

November 24, 2011

We’re quite excited here in the Hitwise office and not just because it’s nearly Christmas. We’re always looking to improve our core product and make the data we supply accessible and easy to understand. We have some really exciting developments in the pipeline which are going to change the look and feel of Hitwise dramatically, but today I wanted to introduce our new Dashboards 2.0 product.

The Dashboards platform is a one-stop shop for insight which can be used to bring together different reports within Hitwise into a single page. Dashboards 2.0 is the next evolution of this product and we’ve included a whole raft of additional functionality allowing users to annotate, edit and share dashboards for the first time.

My colleague Rob Redman, Head of Client Services has put together this YouTube video which highlights the key changes to Dashboards 2.0.

One of the coolest things about Dashboards 2.0 is that you can edit data on the fly and still maintain that holistic view of the data on display. In our Power of Facebook dashboard which we have put together as a template for all current clients we can see lots of data about how influential Facebook is online.

If we focus on the Top Hotel sites receiving traffic from Facebook you can see here that the top five sites for October 2011 were TripAdvisor, Booking.com, Travelodge, LateRooms.com and Time Out.

However, if we decided to have a look at another part of the travel industry we could easily edit the dashboard and select Travel> Cruises for example.

This makes Dashboards 2.0 a lot more flexible than it was before, and the ability to share insights with colleagues, affiliates or agency partners means that more people can benefit from the insight of the dashboards you create.

If you want to find out more about Dashboards 2.0 please get in touch. You can also follow Hitwise on Twitter for the latest data trends and future product updates.

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In Categories Branding | Experian