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Fire sale sends HP Touchpad searches past iPad online
September 02, 2011
It has been a rollercoaster few weeks for HP, which followed the news that it was purchasing British software vendor Autonomy with an announcement that it is considering moving out of the PC business. The company also announced on 18 August that it was abandoning its webOS devices completely including tablets and smartphones.
After this dramatic turnaround in events, HP then started a fire sale of TouchPads for the ludicrously cheap price of $100 a unit, which prompted a 28% increase in visits to the HP website between the week ending 20 August and the week ending 27 August.
Such was the demand in search for TouchPads that HP saw a ten-fold increase in its market share of UK searches for tablets. Apple lost its position as the number one tablet manufacturer for the first time ever, as HP accounted for 66% of all tablet searches during the week ending 27 August 2011. Apple dropped from 71% of all tablet searches in the previous week, to just 25% of all tablet searches.
Looking at a word cloud of the top TouchPad searches in the last 12 weeks, you can see that a lot of the searches are related to retailers which sell the TouchPad, and stock levels in the UK, hence ‘hp touchpad in stock’ and ‘hp touchpad uk stock’ being among the most popular search terms.
Clearly this is just a blip for Apple and the iPad will return to the top of the tablet tree very soon. But for a short time at least, HP was the most searched for tablet manufacturer online.
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Posted by James Murray at 03:52 PM
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