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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

« Twitter accounts for 1 in every 184 UK Internet visits online |

Experian Hitwise China launch and micro-blogging in China

May 25, 2011

Ni Hao! It’s an exciting day for us here at Experian Hitwise as today we officially launched Hitwise China. This is the 11th market that we are bringing web analytics and competitive intelligence to, and given China’s extraordinary economic growth over the last couple of years, one of the most exciting markets to measure online.

China flag.png

One of the fascinating insights you can take from Hitwise data is to look at how the different world markets we compare in terms of Internet usage. Today I wanted to highlight how Chinese Internet users are engaging with social media as compared to other online populations.

Chinese Internet users are primarily interested in micro-blogging when it comes to social media. Sina Micro blog (China’s alternative to Twitter) accounted for 1 in every 158 Internet visits in China for April 2011. This makes China one of the most voracious micro-blogging nations worldwide, with a greater market share of visits going to micro-blogging sites in China than in the UK, US, France, Canada, Australia or India.

Twitter is by far the most dominant micro-blogging platform in the UK and US, but Twitter accounted for 1 in every 250 visits online in the UK and 1 in every 555 in the US during April 2011, much lower than Sina Micro’s dominance of the online market in China. What’s more, this data doesn’t take into account mobile or 3rd party applications, so the actual usage of micro-blogging in China is likely much higher than our statistics suggest. The key message here is that online populations behave very differently, and understanding the behaviours unique to a particular population is crucial in order to be successful in the online sphere.

To find out more about the launch of Hitwise China you can read our press release or go to the Hitwise China part of the Experian website. Don’t forget to follow us on Twitter for the latest data updates.

Posted by Robin Goad at 06:08 PM | (0) | (0)
In Categories Experian | Facebook | Social networks | Twitter

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