Analyst Weblog
Today (Thursday 5 May) polling stations have opened across the UK to decide whether to change the electoral system from first-past-the-post (FPTP) to the alternative vote (AV) system, under which voters rank candidates in order of preference. The majority of... Continue reading...
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Posted by Robin Goad at 08:44 AM
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In Categories 2010 General Election | Demographics | Mosaic lifestyle | Politics
With the Labour leadership decided last weekend it’s interesting to see how the popular opinion of the public through online Internet searches was reflected in the eventual triumph of Ed Miliband. Much was made in the media of the sibling... Continue reading...
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Posted by Robin Goad at 03:30 PM
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In Categories 2010 General Election | Government | Politics
The general election is just two days away, and it remains close. The chart below illustrates the weekly market share of visits to the three main political parties’ homepages, with the Conservative regaining the top spot. The Liberal Democrats have... Continue reading...
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Posted by Robin Goad at 10:40 AM
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In Categories 2010 General Election | Demographics | Politics | Postal Area
Gordon Brown’s unfortunate gaff yesterday – already inevitably christened ‘Bigot-gate’ – was the big political story yesterday, and probably the second major event of the election (after Nick Clegg’s success in the first leadership debate). Accordng to our daily search... Continue reading...
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Posted by Robin Goad at 09:53 AM
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In Categories 2010 General Election | Politics | Social networks
Nick Clegg and the Liberal Democrats were the big winners online following the first leadership debate last week, and based on our daily data their homepage has been picking up more UK Internet visits than either the Conservatives or Labour... Continue reading...
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Posted by Robin Goad at 09:07 AM
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In Categories 2010 General Election | Politics
Earlier in the week I highlighted the impact of the ‘Clegg Effect’ on traffic to the Liberal Democrats' website, and this has also been reflected in the most recent polls. However, the first past the post electoral system that we... Continue reading...
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Posted by Robin Goad at 10:34 AM
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In Categories 2010 General Election | Demographics | Men | Mosaic lifestyle | Politics
Despite the best efforts of an Icelandic volcano to ground all Northern European flights and take (obscure?) the limelight, last week’s leaders’ debate grabbed a lot of media attention. The consensus view is that Nick Clegg came out on top,... Continue reading...
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Posted by Robin Goad at 09:27 AM
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In Categories 2010 General Election | BBC | Celebrities | Fast moving search terms | News and Media | Politics | Search | Social networks | Twitter
In yesterday’s post about the surge in online voter registration traffic, I mentioned the demographics of visitors to websites within our Politics category. That is a broad grouping that includes part homepages, blogs, government sites and overseas politics pages such... Continue reading...
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Posted by Robin Goad at 10:49 AM
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In Categories 2010 General Election | Blogs | Politics | Social networks
British citizens flocked to the Internet to register to vote last week following the announcement that the General Election will take place on May 6th. UK Internet searches for the term ‘register to vote’ increased 9-fold between the week ending... Continue reading...
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Posted by Robin Goad at 10:50 AM
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In Categories 2010 General Election | Demographics | Fast moving search terms | Mosaic lifestyle | Politics | Search