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Hitwise Intelligence - Robin Goad - UK
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Christmas Day 2010 was the busiest ever for multichannel retailers
December 26, 2010
UK Internet visits to retail websites increased by 32% between Christmas Eve (December 24th) and Christmas Day (December 25th).
With IMRG reporting that 4.8m British consumers spent £153m online yesterday, the real winners were the multichannel retailers. As the table below illustrates, eBay UK and Amazon UK were the most visited online retailers in the UK yesterday, while Apple iTunes was in fifth position as grateful recipients plugged in their new iPads, iPhones and iPods and downloaded their first content. However, the list is dominated by familiar high street names, with Argos in third position and Next fourth. The sales are the obvious driver for these strong performances – with ‘next sale’ and ‘debenhams sale’ the two most popular sale related search terms on Christmas Day.
UK shoppers clearly had a lot of pent up shopping left in them after all the pre-Christmas weather related disruptions to both the online and offline retail sectors. As the chart below illustrates, Christmas Day was one of the busiest days online so far for many of the biggest multichannel retailers, including Argos, Next, Debenhams, M&S, John Lewis, Currys, Comet, River Island and Tesco.
This is the first time that Christmas Day has seen such a large spike in traffic – traditionally there is a smaller increase on Christmas Day before a massive spike on Boxing Day. All of the signs therefore point towards a massive post-Christmas sales season online and offline this year and shoppers make up for the time the lost as a result of the pre-Christmas disruptions. Come back to the blog tomorrow to see whether this year’s Boxing Day spike will be bigger than ever, or if this year Christmas Day stole its glory.
You can also follow us on Twitter for the latest updates and I will be doing a full post-Christmas analysis of the retail sector in our January webinar which you can sign up for now.
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Posted by Robin Goad at 11:03 AM
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In Categories Christmas | Retail | Shopping and Classifieds
