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Hitwise Intelligence - Robin Goad - UK
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Gamu Nhengu number one search topic driving traffic to Facebook
October 07, 2010
X-Factor controversy has been splashed all over the media this week ever since Cheryl Cole decided not to put through outstanding talent Gamu Nhengu. What first seemed like a talent contest fix then descended into accusations of racism and finally the revelation that Gamu and her family are due to be deported to Zimbabwe.
There has been a social media frenzy of activity online, with fan sites springing up on Facebook including “Gamu should have got through” which was on course to receive over 200,000 registrations in a 24 hour period according to Brand Republic.
Of the 688,000 search terms which were typed into search engines to take UK Internet users to Facebook yesterday ‘gamu’ was the 63rd most popular term. More importantly, ‘gamu’ was the number one unbranded search term driving traffic to Facebook yesterday and was the second fastest moving search term to send traffic to Facebook since Saturday’s show.
On Twitter ‘gamu’ was also causing a storm as the 39th most popular search term to drive traffic to the site. It was also the eighth fastest climbing search term in Twitter behind other topical terms like ‘chris moyles’ and ‘the apprentice’.
Although the public were clearly outraged that the young star didn’t progress further in the X-Factor competition, the bulk of the search terms seem to be in sympathy that Gamu may be deported from the UK.
Of the 598 search terms which included the word ‘gamu’ from yesterday, ‘x factor gamu deportation’ and ‘gamu deported’ accounted for 8.1% of the searches, four times as many searches as there were for ‘cheryl cole death threats gamu’ and ‘gamu should have got through’.
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Posted by Robin Goad at 01:03 PM
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In Categories Celebrities | Fast moving search terms | TV | Twitter
