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Hitwise Intelligence - Robin Goad - UK
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The Physio Room: content is king
August 24, 2010
Looking through this week’s list of fast moving websites, one that jumped out at me was The Physio Room, which last week ranked 15th in our Health and Medical category and was also the 12th most popular Sport and Fitness retailer. As the chart below illustrates, traffic to the site has increased five-fold over the last month.
When I looked to see where the traffic was coming from, I was surprised by the chart below. As you would expect, Google UK sends the most traffic to the site, but the second biggest source of visits, currently accounting for a fifth of all traffic, is Telegraph Fantasy football. And the reason? The Physio Room publishes a list of all the current injuries to Premier League footballers – clearly a useful resource for fantasy football players, and a great example of a site making imaginative use of content to attract visitors.
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Posted by Robin Goad at 05:14 PM
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In Categories Football | Health | News and Media | Retail | Shopping and Classifieds | Sport
