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Hitwise Intelligence - Robin Goad - UK
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Budget 2010: the online response
June 23, 2010
As expected, yesterday’s budget, presented by the Chancellor, George Osborne, gained a huge amount of press coverage. Given the wide range of changes introduced, it is not a surprise to see that many people went online to research both the key points and finer details. Yesterday (22/06/10) 1 in every 179 UK searches was budget related, including 21 of the top 1000 terms. “budget 2010” was the 25th most searched for term in the UK yesterday, making it the top generic term (“budget” was 29th overall and “world cup 2010” was 32nd).
Here’s a list of the 21 budget related terms that appeared in the top 1,000 yesterday.
1. “budget 2010” (0.114% of all UK Internet searches yesterday, making it the 25th most searched for term overall)
2. “budget” (0.094%, 29th)
3. “the budget” (0.054%, 66th)
4. “budget 2010 uk” (0.031%, 115th)
5. “the budget 2010 uk” (0.016%, 234th)
6. “capital gains tax” (0.014%, 261st)
7. “emergency budget” (0.013%, 288th)
8. “budget news” (0.013%, 310th)
9. “bbc budget” (0.011%, 346th)
10. “tax credits” (0.009%, 414th)
11. “child benefit” (0.009%, 430th)
12. “emergency budget 2010” (0.009%, 446th)
13. “budget calculator” (0.007%, 557th)
14. “2010 budget” (0.007%, 560th)
15. “george osborne” (0.006%, 606th)
16. “child tax credit“ (0.006%, 667th)
17. “vat” (0.006%, 704th)
18. “disability living allowance” (0.005%, 757th)
19. “uk budget” (0.005%, 857th)
20. “the budget 2010” (0.005%, 861st)
21. “what is capital gains tax” (0.004%. 937th)
After a number of the variations on the word “budget”, the next most popular term was “capital gains tax”, with tax credits, child benefit, VAT and the disability living allowance also picking up references in the top 1,000. “bbc budget” was the top branded term (“sky news live” fell slightly outside of the top 1,000), and George Osbourne was the most searches for politician, followed by Harriet Harman (also falling outside the top 1,000).
Both BBC News and Sky News experienced spikes in traffic yesterday, but I wanted to highlight some of smaller sites that benefited from traffic in the chart below. Of these, Telegraph Blogs experienced the biggest increase (87% increase in UK Internet visits between 21/06/10 and 22/06/10), followed by Telegraph Shares (85%), Yahoo! Finance (74%) and MSN Money (60%).
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Posted by Robin Goad at 01:26 PM
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In Categories BBC | Blogs | Economy | Fast moving search terms | Financial Services | Government | News and Media | Politics | Search
