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Hitwise Intelligence - Robin Goad - UK
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Election traffic: Tories gain at Lib Dems’ expense, but it remains close online
May 04, 2010
The general election is just two days away, and it remains close. The chart below illustrates the weekly market share of visits to the three main political parties’ homepages, with the Conservative regaining the top spot. The Liberal Democrats have fallen into third place, but it remains extremely close – especially when you consider the picture before the first of the leadership debates.
Of course, visits to party websites do not equal votes, but they can still be an interesting indicator. The tables below list the 10 most over-indexed postal areas for each of the three main party homepages, and they very much reflect the parties’ traditional strengths: the Tories in the South and more affluent parts of the North and Midlands, Labour in the North and liberal / metropolitan areas, and the Lib Dems in the South West and other parts of the South.
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Posted by Robin Goad at 10:40 AM
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In Categories 2010 General Election | Demographics | Politics | Postal Area
Visits to a party's home page are not equal to votes at all, but you are right in saying that they do give an indication. A party's popularity plays a huge role in the number of votes it gets.
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