About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
« 2010 Budget: the online response | BBQ searches take off as the sunshine comes out »
The decline of Bebo
April 07, 2010
Following the announcement that AOL is to sell or shut down Bebo, now is as good a time as any to highlight how well the social network is performing in the UK. The table below lists the 10 most visited social networking sites in the UK last week, with Facebook picking up over half of the traffic. Bebo still ranks fourth in the category (and 31st in All Categories), but Facebook receives 33-times more visits.
Of course it hasn’t always been this way, and just three years ago Bebo was the most popular social network in Britain. However, the turning point came in the summer of 2007 when Facebook overtook Bebo (and MySpace). As you can see from the chart below, since then it has been a pretty clear cut story of growth (in the case of Facebook) and decline (for Bebo and MySpace) since then.
Tweet
Posted by Robin Goad at 11:23 AM
| 
(2)
| 
(2)
In Categories Social networks
TrackBack
Links to weblogs that reference this entry:
- Bebo, l'autre victime de Facebook (technotes)
En un graphique publié sur un de ses blogs ce matin, Hitwise a résumé le triste destin de Bebo.Bebo, peu connu en France, était il y a trois ans le réseau social le plus populaire en Grande-Bretagne, son pays d'origine.... [Read More] - Hitwise Documents Bebo's Decline (News: Everything-e)
Anyone who's shocked that AOL is giving up on Bebo will probably feel a lot more understanding after [Read More]
Comments
great info, always interesting to see this sort of stuff!
is this data based on website visits? if so, it would be very interesting to see stats for Twitter that take into account usage on 3rd party apps, as i would expect share would increase considerably for Twitter
Posted by Craig Broadbent | April 16, 2010 04:01 PM
Hey Robin
Thanks so much for sharing this!
Although it would be great if you could share some data on Twitter's UK usage and perhaps blogs and forums too? Preferably all on one graph?
If I'm not mistaken it's been almost a year since you released any new data on Twitter:
http://weblogs.hitwise.com/robin-goad/2009/06/twitter_sending_traffic_to_online_media_but_not_retail.html
and almost two years since you released any data on blogs:
http://weblogs.hitwise.com/robin-goad/2008/06/uk_blog_traffic_reaches_all_time_high.html
Posted by Robin Grant, We Are Social | April 7, 2010 06:19 PM