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Hitwise Intelligence - Robin Goad - UK
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Political blogs in the run up to the election
April 14, 2010
In yesterday’s post about the surge in online voter registration traffic, I mentioned the demographics of visitors to websites within our Politics category. That is a broad grouping that includes part homepages, blogs, government sites and overseas politics pages such as the Huffington Post. In order to understand popularity of British political sites I’ve created a custom category of UK Political Blogs. As the chart below illustrates, traffic to these sites increased by 18% last week.
The table below lists the top 20 sites in the category, with Guido Fawkes taking the top spot last week. It’s interesting to see Tweetminster at number two, and Twitter was the eight biggest source of traffic to the category last week. Here is also a lot of traffic flowing between the blogs themselves, with 1 in 5 people visiting either another blog or politics site after leaving a UK Political blog last week. However, very little of that traffic is going to the party homepages, implying that the conversation is taking place on the blogs and in the media, rather than on the parties’ official’ pages.
The table below lists the10 postal areas most over-represented as visitors to UK Political blogs, and it’s a pleasant surprise that the list isn’t dominated by London postcodes. Ilford, Warrington and Bolton all appear in the top five, implying that the citizens of those towns are well engaged with the online political debate.
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Posted by Robin Goad at 10:49 AM
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In Categories 2010 General Election | Blogs | Politics | Social networks
