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Hitwise Intelligence - Robin Goad - UK
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UK Internet visits to skiing and snowboarding websites up 18.5% year on year
January 22, 2010
The recent heavy snow and cold weather may have caused travel chaos in some parts of the UK, but it clearly has also served to remind people of the pleasures of winter sports. For the week ending 9th January 2010, UK Internet visits to Snow Sports websites were up 18.5% on the same week in 2009, as well as 7.0% increase in ski- and snowboard related searches.
While most of the people planning a snow skiing or snowboarding holiday are considering the more traditional resorts in the Alps or North America, some are looking closer to home. UK Internet searches for Scottish Ski resorts have increased faster than any other so far this year, and searches for Glenshee have already quadrupled thanks to the recent weather.
As the table below illustrates, during the week ending January 9th 2010, Glenshee was the most searched for ski resort by UK Internet users, followed by Cairngorm. Searches for Cairngorm are up 60% year-on-year, while the second biggest increase in searches (after Glenshee) was for Nevis Range, also in Scotland. The rest of the top ten resort searches were all in the Alps, with Morzine the most popular overseas destination.
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Posted by Robin Goad at 11:03 AM
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In Categories Demographics | Environment | Search | Sport | Travel | Weather
Coldest winter in 30yrs - not much of a surprise, the real trick will be to stabilise that growth out of season.
Posted by Bob Kidman | January 25, 2010 11:08 AM