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Hitwise Intelligence - Robin Goad - UK
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Eastenders’ web traffic spikes following E20 launch
January 13, 2010
Last week Eastenders launched E20, an online spinoff named after the fictional Walford postcode in which the BBC’s flagship soap opera is set. Traffic to the Eastenders’ homepage (which includes the E20 microsite) spiked as a result, with the peak so far occurring on Friday January 8th. Visits to the site are currently at their highest level since March 2009, when Danielle was killed just after she finally reconciled herself with Ronnie.
Given that the online episodes are hosted on the Eastenders’ homepage, another way of the judging E20’s success is to look at the site’s average visit time. Assuming that people are visiting to watch the episodes rather than simply out of curiosity, average visits times should have increased. And they have: as the chart below illustrates, the average time spend per visit on the Eastenders’ homepage has increased from around five to nine minutes since the launch of E20.
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Posted by Robin Goad at 12:44 PM
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In Categories BBC | TV | Video
