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Hitwise Intelligence - Robin Goad - UK
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Apple Tablet the fourth most searched for laptop in the UK
January 26, 2010
Apple’s much anticipated – but not yet even announced, just rumoured – Tablet PC became the fourth most searched for laptop model in the UK last week. The table below is from the latest Hitwise Hot Consumer Electronics List, and shows that a portfolio of searches including terms such as ‘apple tablet’, ‘apple islate’, ‘itablet’, and ‘ipad’ accounted for 1.9% of all laptop related searches last week, up from 1.1% the week before. Only the Sony Viao, Samsung NC10 netbook and Apple’s own Macbook (although not the Macbook Pro) received more searches.
However, despite the increase in searches and all the hype, the Tablet was far from being Apple’s most searched for product last week. In fact, as the table below illustrates, it accounted for just 0.8% of Apple related searches – 35 times less than the iPhone.
Of course, the UK isn’t the only place getting excited about the Apple Tablet, as Alan Long demonstrated in his excellent blog on Australian searches. With the probable announcement scheduled for today (January 27th), it’ll be interesting to see if the initial spike in searches following the announcement exceeds that for the iPhone. Keep an eye on the blog and our Twitter feed for updates…
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Posted by Robin Goad at 05:35 PM
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In Categories Fast moving search terms | Gadgets | Mobile phones | Retail | Search | Shopping and Classifieds
Would love a follow up on the actual name iPad now that's out.
Posted by Simon Jary | February 4, 2010 01:51 PM