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Hitwise Intelligence - Robin Goad - UK
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X Factor receives four times more UK Internet visits than Strictly Come Dancing
November 16, 2009
The X Factor and Strictly Come Dancing have become staples of the pre-Christmas television schedules. The ITV and BBC shows rely on the reality TV show format, but appeal to quite different audiences. While Strictly is most popular with older viewers (and Internet browsers), The X Factor has seemingly achieved total domination amongst younger viewers and web users.
X Factor is winning the ratings battle and, as the chart below illustrates, its website is also picking up the most visits. The two shows were neck and neck until the end of September, but since then Simon Cowell and co. have pulled away from Brucie and his dancers. Last week (w/e 14/11/09) The X Factor homepage received over four times as many UK Internet visits as the Strictly Come Dancing equivalent.
Taking a slightly longer term view, the chat below shows that back in 2007 the two shows picked up very similar levels of web traffic. Last year was the first time that The X Factor pulled ahead of Strictly, and this year the gap has further widened.
Whereas traffic to the Strictly website typically peaks on a Saturday, The X Factor’s does better the following day; it has appeared in our list of the top 100 UK websites every Sunday since the beginning of October. Given that The X Factor has already beaten its peak last year, the question is: how popular can it get?
Given that I failed miserably in predicting last year’s winner, this time I’m handing the responsibility to Experian Hitwise Client Intelligence Analyst and X Factor fan Richard Seymour. Keep an eye on the blog and our Twitter feed for updates and predictions closer to the time…
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Posted by Robin Goad at 02:15 PM
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In Categories BBC | TV
Comments
I used to watch the X Factor, but I'm tunning to watch Strictly Come Dancing this time. So much more fun...
Posted by credit card debt | October 9, 2010 06:05 PM
I'd agree. The fact that more young people watch the X-factor and in turn use the internet more, your figures would echo the fact.
Posted by Des Drec | November 17, 2009 07:45 AM