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Hitwise Intelligence - Robin Goad - UK

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Micro pig searches benefit the Daily Mail and Telegraph

October 14, 2009

As we pointed out via Twitter on Monday, the fastest moving search term in the UK last week was ‘micro pigs’. These extremely cute little pigs are the latest pet trend, and have already picked the inevitable celebrity endorsements - and a price tag to match.

UK_Internet_searches_for_micro_pigs_october_2009_chart.png

‘micro pigs’ was the most popular of the 2,000+ search terms containing the keyword ‘pig’ that were typed into search engines in the UK last week. In fact, there were 140 different variations on the term ‘micro pigs’, with many – such as ‘micro pigs for sale’, ‘micro pigs as pets’ and ‘micro mini pigs for sale in the uk’ – implying an intent to purchase. Another popular related search term was ‘teacup pigs’, referring to photos illustrating their diminutive nature.

As the chart below illustrates, the Daily Mail and Telegraph received the most traffic from searches for ‘micro pigs’ last week, together accounting for almost two fifths of all clicks (all of their traffic was organic). In fact, ‘micro pigs’ was the 18th biggest search term for the Telegraph last week - and the 26th for the Mail.