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Hitwise Intelligence - Robin Goad - UK
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Facebook accounts for 1 in every 7 UK page views
October 16, 2009
Facebook accounted for 14.5% of all UK Internet page views during September 2009, equivalent to 1 in every 7. The social network is the second most visited website in the UK after Google UK, but because users view a much larger number of pages per visit, Facebook is the clear leader in terms of page views. As the table below illustrates, it currently receives more page views than Google UK, eBay UK and YouTube combined.
As the chart below illustrates, UK Internet visits to Facebook increased by 86.1% between September 2008 and September 2009, and have more than doubled over the last 14 months. During September the site accounted for almost half (49.2%) of all UK internet visits to a social networking website.
Although it has fallen somewhat off the media radar in favour of Twitter recently, Facebook remains far and away the most popular social networking website in the UK. One significant factor is that the site’s growth in the UK doesn’t yet show any signs of slowing. A key measure of success for any social network is average session time; as we have seen with sites such as Friends Reunited and MySpace, when average session times begins to drop off visitor numbers soon follow. Facebook has yet to experience this problem: its average visit time increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009.
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Posted by Robin Goad at 09:00 AM
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Links to weblogs that reference this entry:
- Facebook: 1 in 7 Page Views in the UK (Wir sprechen Online.)
Facebook accounted for 14.5% of all UK page views during September 2009, equivalent to 1 in every 7; http://j.mp/2RKTcf... [Read More] - Hitwise: Facebook Receives One-Seventh Of UK Page Views (News: Everything-e)
Google, eBay, and YouTube are all pretty big in the online world - monsters, really. But in terms of [Read More]
