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Hitwise Intelligence - Robin Goad - UK

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Twitter overtakes MySpace in the UK

September 01, 2009

Last week Twitter received more UK Internet visits than MySpace for the first time. As the chart below illustrates, for the week ending 29/08/09 Twitter.com picked up 1 in every 400 UK Internet visits and ranked as the 27th most visited website in the UK, one position above MySpace.

Twitter_overtakes_mysapce_in_the_UK_chart.png

A couple of points worth considering:

• If anything, Twitter is even more popular than our numbers imply, as we are only measuring traffic to the main Twitter website. If the people accessing their Twitter accounts via mobile phones and third party applications (such as Twitterrific, Twitterfeed and Tweetdeck) were included, the numbers would be even higher. Of course, MySpace also picks up a significant amount of traffic outside of the MySpace.com domain, particularly via mobile platforms.

• The social networking rankings are changing pretty fast in the UK. Last month we announced that BBC iPlayer had also overtaken MySpace, and as the table below illustrates, Twitter now ranks fourth in the UK and is catching up with Bebo.

Top_10_social_networks_in_the_UK.png

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Posted by Robin Goad at 11:39 AM | (4) | (5)
In Categories Social networks | Twitter

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Comments

MySpace seems to be on a rapid decline. This doesn't surprise me. MySpace has failed to evolve over the years.

Posted by Nick Stamoulis | September 1, 2009 02:41 PM

While suppressing glee at the failure of Murdoch's venture, I'm not surprised MySpace is failing. It's too unwieldy and has too narrow a target market.

Posted by A Very Public Sociologist | September 1, 2009 06:21 PM

I have been predicting for a long time that MySpace wouldn't decline much further, it would just be used by musicians and entertainers, but I guess this still hasn't happened.. I hate to be wrong.

Posted by Gerry White | September 7, 2009 10:32 AM

Could this be the end of MySpace?

Posted by simon | September 15, 2009 11:06 AM

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Robin Goad

Research Director, Hitwise UK.

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