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Hitwise Intelligence - Robin Goad - UK

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Record week for Google News

September 21, 2009

A while ago we highlighted how Google News UK picks up more traffic from searches for celebrities than any other type of news. Last week was a bumper week for celebrity news stories (unfortunately for sad reasons in many cases), and Google News UK was a top recipient for many of the most popular terms. The site was the second biggest recipient of UK searches for ‘patrick swayze’ and ‘kanye west’ (picking up 8.25% and 8.26% of traffic respectively), third for ‘katie price’ (9.29%) and fourth for ‘keith floyd’ (5.28%).

As a result, last week was Google News UK’s busiest ever, with Internet visits increasing 71% and the site ranking as the 28th most popular overall (up from 46th the previous week).

UK_Internet_visits_toGoogle_news_2009_2008_2007_2006_chart.png

For more information on the UK online news market, check out our recent News and Media webinar. Presented by Hitwise account manager Robert Redman, and featuring a guest contribution from the BBC’s Future Media Controller for Journalism, Nic Newman, talking about the impact of social media on journalism, you can listen to a recording here.

Follow Hitwise UK on Twitter.

Posted by Robin Goad at 10:40 AM | (0) | (1)
In Categories Celebrities | Fast moving search terms | Google | Movies | News and Media | Search | TV

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Robin Goad

Research Director, Hitwise UK.

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