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Hitwise Intelligence - Robin Goad - UK
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Friendfeed, Facebook and Twitter
August 11, 2009
Following today’s announcement that Facebook has purchased Friendfeed, I thought a few UK stats on the latter might be of interest. As the chart below illustrates, Friendfeed is a fast growing site, and its traffic has increased by 180% over the last 12 months. However, it remains a minnow when compared with both Facebook and Twitter. During July it ranked 334th in our Social Networking and Forums category; Facebook received 3,700 times as many UK Internet visits as Friendfeed last month, while Twitter picked up 160 times as many.
Looking at Friendfeed’s clickstream, it is clear that the site already shares a lot of traffic with Facebook and a number of other social media sites. As the table’s below illustrates, after Google UK the site’s biggest traffic source is Twitter. In fact, Twitter currently sends Friendfeed almost twice the amount of traffic that Facebook passes its way. Looking at the downstream traffic, Friendfeed is also sends more of its traffic to Twitter than it does to Facebook, although in this case the margin is a lot smaller.
But who is actually going to the site? While both Facebook and Twitter have been gradually moving into the mainstream, it is clear from the Experian Mosaic lifestyle data in the table below that Friendfeed remains a niche site. However, the good news is that the Mosaic types that do over-index as visitors to Friendfeed are typical early adopters – just the kind of people who were first to embrace Facebook, Twitter and a range of other social media success stories (as well as quite few failures along the way!).
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Posted by Robin Goad at 01:50 PM
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In Categories Demographics | Experian | Mosaic lifestyle | Social networks | Twitter
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Comments
Amen Alphonse.
The tech early adopters did not get on the Facebook train until Platform was launched.
Posted by John | August 11, 2009 05:47 PM
It's fascinating seeing the rise of the 'social aggregators'.
With Bebo trying to find traction with Lifestream, I'm sure this is a battle that is going to run with many casualties along the way.
Cool technology is one thing; making it pay something entirely different...
Posted by Adrian | Impact Media | August 12, 2009 09:34 AM
Alphonsa Ha
"I am willing to bet anything that Facebook's early days population were much more about parties and booze than Twitter is right now."
I agree with you that FB early adopters are more college students and Tweeters have more geeks, but I'm not sure FB early population are all about parties and booze. More than anything they are just excited about a new technology to connect with other people they already kind of know. You are talking about Ivy League students here. I was a 2nd year student when FB first came out in 2004. I can certify that most people I first added on FB were geeks and nerds, and I didn't even go to the best Ivy League :)
Posted by Maggie Shen | August 14, 2009 04:37 PM
"Early Adopters" in this case is misleading.
The so called "Early Adopters" who embraced Facebook are not the same "Early Adopters" who embraced Twitter.
Twitter's early population was much more geek and tech oriented as opposed to Facebook who were college students and not necessarily tech savvy or geeks.
I am willing to bet anything that Facebook's early days population were much more about parties and booze than Twitter is right now.
I also noticed that my mailbox was bombarded with FriendFeed notifications of people who subscribed to my FriendFeed, I guess FF's acquisition push was a part in getting FB to Microsoft them! ;)
Posted by Alphonse Ha | August 11, 2009 02:24 PM