About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
« Voucher searches up 47.5% in a year | Car scrappage scheme online »
Ashes success boosts BBC Sport, Sky Sports and cricket websites
August 24, 2009
UK Internet traffic to Cricket websites shot up over the weekend as England regained the Ashes from Australia. As the chart below illustrates, UK Internet visits to our Cricket category reached their highest level for three years yesterday. Unfortunately I don’t have access to 2005 data that would allow us to compare this with the last time that the England team won the tournament.
Our Cricket category includes over 100 specialist cricket websites, but is dominated by Cricinfo. Last week the site picked just over half of all the visits to the category, and it also had a record day yesterday. However, a lot of cricket related traffic goes to generalist rather than specialist sports sits, in particular BBC Sport and Sky Sports. As the chart below illustrates, both of these sites experienced over the last few days. Of course, much of this traffic is related to other sports (most notably the start of the football season and the European Grand Prix), but it is also noticeable that yesterday was the second busiest day for both sites over the last three years.
Given the friendly rivalry that we enjoy with our colleagues in Melbourne and Sydney, I thought that it would also be interesting to chart Australian traffic to our Cricket category. Strangely, they don’t seem to have experienced the same increases over the last few weeks…
Follow Hitwise UK and Hitwise Asia Pacific on Twitter.
Posted by Robin Goad at 11:15 AM
| 
(1)
| 
(0)
In Categories BBC | Demographics | Sport
TrackBack
TrackBack URL:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/1276.
Thanks Robin, another good post. But it's presumably so high because the TV coverage was not on terrestrial TV here, but was in Australia. I would guess also that internet usage this time would be higher than 2005 because of this issue, when the last ashes was on Channel4.
But that is an amazing stat that the humble sport of Cricket has made two of the biggest sports sites in the world have their 2nd best day for 3 years - But what was the best day?
Posted by Sam | September 8, 2009 02:47 PM