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Hitwise Intelligence - Robin Goad - UK
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MPs’ expenses update: Telegraph picks up 1 in every 756 UK page views
May 19, 2009
Now that the MPs’ expenses scandal has led to the resignation of Michael Martin, the House of Commons’ Speaker, it seems like a good to provide an update on the Internet data. As the chart below illustrates, searches for our portfolio of terms related to the scandal increased a further 425% last week.
As with last week’s list, the popular terms tended towards the generic. The most notable new term in top 10 list (below) was ‘conservative expenses’, reflecting the broadening of the Telegraph’s exposure to include the opposition parties as well as the government.
1. mps expenses (20.3% of all searches for terms in the MPs’ Expenses portfolio, w/e May 16th)
2. mp expenses (14.3%)
3. mp expenses list (5.8%)
4. mp's expenses (5.2%)
5. mps expenses list (4.0%)
6. mps' expenses (3.43%)
7. mp salary (1.5%)
8. conservative expenses (1.5%)
9. list of mps expenses (1.3%)
10. mp expense claims (1.1%)
Looking at the list of sites receiving traffic from the portfolio of MPs’ Expenses search terms, the Telegraph remained at the top - albeit with a smaller share. News websites continued to pick up the majority of traffic from the portfolio, with BBC News, the Guardian, Metro and the Times gaining at the expense of others. 97% of traffic from the portfolio was organic, with only the News of the World picking up significant paid traffic. ‘mp expenses’ was the 25th most popular search term sending traffic to the Sunday tabloid last week, and 88% of that traffic was paid.
As I mentioned last week, the main benefit for the Telegraph has been that people are staying at its site for longer and viewing more pages per visit. As the chart below illustrates, 1 in every 756 page views in the UK last week went to a Telegraph property. The newspaper’s market share of UK pages views (0.13%) was it’s highest ever as a result.
Posted by Robin Goad at 04:00 PM
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In Categories Government | News and Media | Politics
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Do you know how much traffic was from a news link and how much for a regular web search link? I've thought it very odd that the Telegraph is so far down the first page of google's web search results for the term 'MPs expenses':
http://www.malcolmcoles.co.uk/blog/googles-results-mps-expenses-rubbish/
Posted by malcolm coles | May 19, 2009 07:10 PM