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Hitwise Intelligence - Robin Goad - UK
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Google Maps visits up 41% following UK Street View launch
March 20, 2009
Following the launch of Google Street View in the UK yesterday (19 March 2009), UK Internet visits to Google Maps UK Increased by 41%. This was the busiest ever day for Google Maps in the UK, and as a result the site received its highest ever ranking, becoming the 20th most visited site overall. As the chart below illustrates, Google Maps UK received 1 in every 250 UK Internet visits yesterday, while the US Google Maps site also received an 84% increase in visits.
People obviously stayed on the site to play with Google’s new application. The average visit time for Google Maps yesterday was 7 minutes 6 seconds, up from 5 minutes 28 seconds the day before. Consequently the increase in pages views (76%) for Google Maps UK was higher than the increase in visits (41%).
The amount of traffic that Google Maps UK received from News and Media sites quadrupled yesterday. The site received 7.9% of its traffic from news sites, with BBC News the second largest source of traffic overall. Google Maps UK was also the 9th most popular site visited after BBC News yesterday. As the table below illustrates, the Telegraph and Guardian Business also sent a significant amount of traffic to the Street View site.
We’ll provide more data as we get it, so keep an eye on our Twitter feed for more updates.
Posted by Robin Goad at 09:48 AM
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In Categories Google | Maps | Search | Travel
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Amazing results.
Thanks for info - have RT'd tweet.
Posted by Steve SEO UK | March 20, 2009 12:09 PM