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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
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Fair weather searches
March 25, 2009
Whenever the sun comes out, us Brits flock to parks, beaches and al fresco restaurants to make the most of that most precious of commodities (in the UK at least): sunshine. As you might expect, our online behaviour also changes with the weather. UK Internet traffic to weather websites always shoots up during bad weather, but there are also more subtle changes.
Following the unseasonably good weather last week, the first thing that many people seem to have thought was ‘let’s go outside and play / work in the garden’. According to our Hot Consumer Electronics List, UK Internet searches for garden tools and furniture more than trebled last week. Here are the top 10 search terms in the category, week ending 21 March 2009:
1. black and decker
2. lawn mowers
3. flymo
4. black & decker
5. petrol lawn mowers
6. petrol lawnmowers
7. petrol lawn mower
8. cheap garden furniture
9. lawnmower
10. lawnmowers
Posted by Robin Goad at 03:00 PM
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In Categories Fast moving search terms | Gadgets | Search | Weather
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Comments
That's very interesting. People always need lawn mowers to cut their grass!
Posted by Lawnmowers | April 7, 2009 11:02 AM
Need to get some gardening offers on our site!
Posted by Tom Rowlands | March 25, 2009 04:55 PM