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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

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Apple iPhone pulls away from its closest competitors

December 18, 2008

While mobile phones continue to be the most searched-for product in the UK, they have seen a 23% decrease in searches since October as consumers turn their attention to Christmas gifts such as toys, video games and games consoles.

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Despite this switch in behaviour, the gap between the most searched-for phone, the Apple iPhone, and its nearest rival grew considerably in November. Apple has been marketing the iPhone as a gift in the run up to Christmas, and consumers appear to have bought into this messaging much more than for other mobile phones.

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The Blackberry Storm, LG Cookie, Samsung Pixon, and LG Renoir, all new entries into the top 10 most searched-for mobile phones, were unable to chip away at the Apple iPhone’s lead. Sony Ericsson moved above Nokia to become the most searched-for mobile phone brand in November, helped by the Sony Ericsson C905 leapfrogging the Nokia N96.

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