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Hitwise Intelligence - Robin Goad - UK
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TV and US media websites big election winners in the UK
November 06, 2008
The US presidential election was a global media event, and Barack Obama’s historic victory caused a spike in traffic to news websites in the UK. Here is a list of the 10 most visited in the News and Media websites in the UK yesterday (5th November, excluding weather sites and the BBC Homepage):
1. BBC News (18.2% of UK Internet visits to News and Media websites)
2. MSNBC (4.2%)
3. Sky News (3.3%)
4. Yahoo! UK and Ireland News (2.1%)
5. Google News UK (1.6%)
6. Daily Mail (1.6%)
7. Guardian Unlimited (1.5%)
8. Times Online (1.5%)
9. CNN.com (1.3%)
10. The Sun (1.2%)
Yesterday BBC News was the seventh most visited site in All Categories, it’s highest ever ranking. As with the Beeb’s Olympic coverage, the regular updates also helped keep people on the site. At just under 10 minutes, its average session time was the highest since the Scottish election in May 2007. Other TV-related websites also did well, with MSNBC, Sky News and CNN all making it into the top 10.
The inclusion of two US Cable TV news sites reflects what happened in the US, where Yahoo! News, CNN and MSNBC were the top sites on Election Day. US Media sites in general received a significant boost from the election; as the chart below illustrates, our custom category of US Media sites - which includes TV, newspaper and independent websites – received three times as much UK Internet traffic as usual yesterday.
Heather Hopkins has written two excellent blog posts on what happened during the election in the US. The first is on the sucess of cable TV networks on the night, the second describes some of the failings of the mainstream media in the run up to the election.
Posted by Robin Goad at 07:30 PM
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In Categories BBC | News and Media | Politics | TV
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Would be interesting to see figures from other countries in comparison. They would probably show similiar results, with the global attention this election received.
Posted by Stop Smoking | November 11, 2008 01:32 AM