About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
« DIY and gardening content online | What comfort food recipes tell us about UK search behaviour »
Kerry Katona and YouTube
October 27, 2008
Following her much talked about appearance on ITV’s This Morning show last week, searches for ‘kerry katona’ have gone through the roof.
One website that received a lot of traffic from searches for the former Atomic Kitten singer was YouTube. The top 100 search terms sending traffic to the video sharing website included seven that were related to Katona. The basic ‘kerry katona’ was the fastest moving search term in the UK last week, and 12th most popular (and top non-branded) search term sending traffic to YouTube. It was joined in the top 100 by ‘kerry katona this morning’, ‘kerry katona on this morning’, ‘kerry katrona interview’, ‘kerry catona’, ‘kerry katona gmtv’, and ‘kerry katona youtube’.
All of this search activity helped push YouTube to a new all time high in the UK. Last week the combined YouTube UK and US properties accounted for one in every fifty UK Internet visits.
Posted by Robin Goad at 03:00 PM
| 
(0)
| 
(0)
In Categories Celebrities | Fast moving search terms | Music | Search | Video
TrackBack
TrackBack URL:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/1003.
