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Hitwise Intelligence - Robin Goad - UK
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High street retailers winning online shopping battle
August 06, 2008
High street retailers are pulling ahead of their online only counterparts when it comes to online shopping in the UK. As the chart below illustrates, the internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3% more UK Internet visits during July 2008 than the 100 largest online only retailers, such as Amazon, Play.com and ASOS.
High street retailers overtook their online-only counterparts for the first time during December 2006, but quickly fell behind again for most of 2007. However, when the high street overtook again last Christmas, the gap was even greater than before and during 2008 the online only retailers have only managed to edge ahead during the quiet month of February. Given the 2.6% year-on-year decline in actual physical visits to retailers reported by Experian Footfall for July, it looks like high street retailers will be more reliant than ever on their online operations this Christmas.
This is a topic that we covered in our pre-Christmas retail seminar yesterday, and will be covering again in a follow up webinar at 12:00 on Tuesday 19th August. Mark the date in your diaries, and we’ll provide a link for the actual event on the blog and via our Twitter feed in a few days. Just a quick note on methodology: the chart above is based on two custom categories of the top 100 high street and online-only retail websites. However, we have excluded websites from our Shopping and Classifieds - Auctions (i.e. no eBay) and Rewards and Directories categories.
Posted by Robin Goad at 10:30 AM
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In Categories Christmas | Economy | Retail | Shopping and Classifieds
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As promised, here's the link for the pre-Christmas retail webinar we're hosting (in conjuction with Experian FootFall) on Tuesday 19th August at 12:00.
https://hitwise.webex.com/hitwise/onstage/g.php?t=a&d=481367888
Posted by Robin Goad | August 7, 2008 10:16 AM