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Hitwise Intelligence - Robin Goad - UK
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« July 2008 | August 2008 | September 2008 »
Zoom Airlines collapse benefits BA
August 29, 2008
Zoom Airlines, the UK / Canadian budget long haul carrier, has grounded its planes and is preparing to go into administration. Following the announcement yesterday, UK Internet users flocked to its website. www.flyzoom.com became the 8th most visited website in... Continue reading...
Posted by Robin Goad at 11:20 AM
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In Categories Travel
Olympics winners: sports sites, bike retailers and sportswear manufacturers
August 29, 2008
Following the success of Team GB in Beijing, we were curious to see who else benefited from the Olympics hype. As the chart below illustrates, the most clear online winners were sports websites, both information and retail sites. UK Internet... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Branding | Fashion | Olympics | Retail | Search | Shopping and Classifieds | Sport
Olympics – Aussies vs. Poms and most searched for athletes
August 21, 2008
I must admit that I wasn’t very excited about the Olympics before it started, but like lots of other Brits I’ve become a shallow fair weather fan following the success of Team GB. Apologies to our colleagues in Melbourne and... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Olympics | Search | Sport
Car hire / rental – search habits and top destinations
August 20, 2008
Summer is the busiest time for car hire companies, and this applies to their websites as well. We’ve recently carried out some analysis of car hire search behaviour in the UK, and I wanted to share some of the key... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Branding | Search | Travel
Fast moving search terms: Olympics, BBC iPlayer, UCAS and fantasy football
August 18, 2008
The 10 fastest moving search terms in the UK last week were: 1. ucas track 2. bbc olympics 3. fantasy premier league 4. dream team 5. michael phelps 6. tom daley 7. the sun dream team 8. joules 9. last... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories BBC | Demographics | Fashion | Fast moving search terms | Football | Olympics | Retail | Sport | TV | Video
National Express: using the web to monitor a rebranding campaign
August 15, 2008
Yesterday we reported than almost nine in ten searches for the top 2,000 search terms in the UK are currently navigational / branded in nature. In our new Managing Your Brand Online report we show that a popular brand will... Continue reading...
Posted by Robin Goad at 06:57 AM
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In Categories Branding | Search | Travel
9 in 10 UK searches are navigational / branded
August 14, 2008
We’ve just updated our data on navigational / branded search in the UK for our new research report, Managing Your Brand Online. During May 2008, 88% of searches for the top 2,000 search terms in the UK were branded in... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories BBC | Branding | Google | News and Media | Retail | Search | Shopping and Classifieds | Social networks | Video
Vouchers, price comparison and cash-back
August 13, 2008
Last month we highlighted how the economic downturn has led to a growth in UK Internet traffic to websites in our Shopping and Classifieds - Rewards and Directories category. Historically this category has been dominated by price comparison sites such... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Christmas | Economy | Retail | Shopping and Classifieds
Football: transfers and fantasy
August 12, 2008
Never mind the Olympics, football websites remain the post popular sport sites in the UK, currently accounting for a third of visits to our Sports category. As you can see from the chart below, by last week traffic had already... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Football | News and Media | Search | Sport
Fast moving search terms: Olympics, celebrities and exams
August 11, 2008
No prizes for guessing what event dominated the fast moving search term list in the UK last week. Here’s the top 10. 1. beijing 2008 olympic games 2. olympics 3. craig jones 4. morgan freeman 5. olympics 2008 6. bernie... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories BBC | Education | Fast moving search terms | Government | Music | Olympics | Retail | Search | Sport | Video
Top bands / artists online: August 2008 chart
August 07, 2008
Here are this month’s lists of the top 20 band / artist searches sending traffic to social networking sites (e.g. MySpace, YouTube, Last.fm, etc.) and the most popular music blogs for the 4 weeks ending August 2nd. First up social... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Blogs | Music | Search | Social networks
High street retailers winning online shopping battle
August 06, 2008
High street retailers are pulling ahead of their online only counterparts when it comes to online shopping in the UK. As the chart below illustrates, the internet properties of the 100 largest online high street retailers in the UK, such... Continue reading...
Posted by Robin Goad at 10:30 AM
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In Categories Christmas | Economy | Retail | Shopping and Classifieds
Facebook overtakes eBay to become third most visited website
August 05, 2008
Facebook became the third most visited website in the UK during July, overtaking eBay UK on the way. As the chart below illustrates, the social network received 2.75% of all UK Internet visits last month, equivalent to one in every... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Demographics | Email | Men | Retail | Shopping and Classifieds | Social networks | Women
Fast moving search terms: British Gas fallout, Beatrix Potter and diamond geezers
August 04, 2008
The 10 fastest moving search terms in the UK last week were: 1. beatrix potter 2. diamond geezer 3. southern electric 4. play.com uk 5. bbc cricket 6. u switch 7. carol vorderman 8. racing post 9. currys uk 10.... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Economy | Fast moving search terms | Olympics | Retail | Search | Shopping and Classifieds | Sport | TV | Women
The changing profile of online newspaper readership
August 01, 2008
Using Hitwise data in combination with Experian’s Mosaic lifestyle information enables us to build a rich user profile of a given website or industry. Mosaic is a household-based segmentation system that classifies all UK households and neighborhoods into 61 unique... Continue reading...
Posted by Robin Goad at 08:21 AM
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In Categories Demographics | Mosaic lifestyle | News and Media
