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Top 5 web 2.0 sites account for 1 in every 15 UK Internet visits

July 22, 2008

We issued a press release today containing our latest social network market share data. Facebook continues to grow its market share in the UK and reached a new high of 45% in June. However, that growth has been at the expense of Bebo and MySpace, which have both lost share in the UK over the last 12 months.

Uk social networks market share june may 2008 2007 facebook bebo myspace.png

The table above is based on a specific custom category of social networks, and therefore excludes a number of sites with social media features. Taking a broader definition of Web 2.0 sites, the declining market share of Bebo and MySpace is even more marked. As the chart below illustrates, YouTube.com overtook Bebo to become the second most visited Web 2.0 property in the UK during June, while Wikipedia overtook MySpace to move into fourth position. Combined, these five sites now account for one in every 15 UK Internet visits.

UK Internet traffic to facebook bebo myspace youtube wikipedia june 2008 2007 2006 2005 chart.png

Another social network / web 2.0 property growing rapidly is Twitter. You can follow Hitwise UK on Twitter here.

Posted by Robin Goad at 05:00 PM | (0) | (0)
In Categories Education | Social networks | Video

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