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Hitwise Intelligence - Robin Goad - UK
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Movie & TV sequels: search behaviour and the retail gap
July 29, 2008
Yesterday we highlighted the appearance of four Batman-related terms this week’s top 10 fast moving search terms chart. A couple of weeks ago we posted about the relationship between searches for the recently released film Adulthood and its predecessor, Kidulthood.... Continue reading...
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Posted by Robin Goad at 10:00 AM
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In Categories Charities | Movies | Retail | Search | Shopping and Classifieds | TV
Fast moving search terms: Batman, Now Compilations, Festivals, Runescape
July 28, 2008
The 10 fastest moving search terms in the UK last week were: 1. now 70 2. christian bale 3. global gathering 4. heath ledger 5. batman 6. dark knight 7. womad 8. shipwrecked 9. runehq 10. hamfatter Four of these... Continue reading...
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Posted by Robin Goad at 11:00 AM
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In Categories Fast moving search terms | Games | Movies | Music | Retail | Search | Shopping and Classifieds | TV
Knife crime searches: statistics, prevention and geography
July 24, 2008
At Hitwise we believe that our search data provides an unprecedented insight into what people are thinking. This information has a huge number of uses, from spotting the latest hot band to measuring the popularity of any number of products,... Continue reading...
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Posted by Robin Goad at 12:00 PM
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In Categories BBC | Google | Government | News and Media | Politics | Search
Superbrands: demographics and lifestyle information
July 23, 2008
The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...
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Posted by Robin Goad at 03:59 PM
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In Categories Automotive | BBC | Branding | Demographics | Gadgets | Google | Men | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Travel | Women
Top 5 web 2.0 sites account for 1 in every 15 UK Internet visits
July 22, 2008
We issued a press release today containing our latest social network market share data. Facebook continues to grow its market share in the UK and reached a new high of 45% in June. However, that growth has been at the... Continue reading...
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Posted by Robin Goad at 05:00 PM
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In Categories Education | Social networks | Video
Food websites grow as self-sufficiency gains popularity
July 18, 2008
Almost a year ago we investigated the seasonality of popular recipes. Recent analysis for 2008 reveals a similar pattern, with searches for cake recipes featuring heavily again this summer. However, it was interesting to note that visits to the Food... Continue reading...
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Posted by Robin Goad at 11:30 AM
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In Categories BBC | Demographics | Food | News and Media | TV
Twitter UK traffic: up 485% this year, 70% higher than USA
July 16, 2008
The two Heathers (Hopkins and Dougherty) have both written about the growth of Twitter in the US recently, so here is some UK data on the micro-blogging service. As you can see from the chart below, the site’s growth has... Continue reading...
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Posted by Robin Goad at 02:00 PM
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In Categories BBC | Blogs | Demographics | Mosaic lifestyle | News and Media | Search | Social networks
Price comparison traffic up 37% thanks to economic downturn
July 15, 2008
With prices rising and the credit crunch biting, consumers are taking more time to find the best deals online. Last week we contributed to an Experian Footfall report which highlighted the downturn on the high street and in out of... Continue reading...
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Posted by Robin Goad at 11:30 AM
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In Categories Economy | Fashion | Gadgets | Retail | Shopping and Classifieds
Branded borrowing on the increase
July 11, 2008
Searches for key borrowing related terms such as ‘mortgages’, ‘credit cards’, and ‘loans’ are in decline thanks to the credit crunch. They haven’t dried up completely, but the shrinking of the pie means that search marketers need to be even... Continue reading...
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Posted by Robin Goad at 08:00 AM
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In Categories Branding | Financial Services | Search
Hottest bands on the social networks and music blogs
July 10, 2008
A few months ago we posted a list of the top 10 band / artist searches sending traffic to MySpace, the primary destination of searches for new artists. We’ve decided to expand the list to cover our whole Social Networking... Continue reading...
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Posted by Robin Goad at 09:30 AM
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In Categories Blogs | Music | Search | Social networks
How to save money in a recession
July 09, 2008
Earlier this week I was talking with Bruno Rost, a colleague from Experian Integrated Marketing who was looking for interesting Hitwise data that he could use in a BBC TV interview discussing the effects of the economic downturn on peoples'... Continue reading...
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Posted by Robin Goad at 04:00 PM
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In Categories Economy | Financial Services | Search | Social networks
Apple iPhone, O2 and the purchasing cycle
July 08, 2008
O2 started taking orders for Apple’s new 3G iPhone yesterday, and as you would expect it experienced a spike in traffic to both its homepage and online shop. Unfortunately the surge in demand caused the carrier’s site to crash, although... Continue reading...
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Posted by Robin Goad at 01:30 PM
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In Categories Gadgets | Mobile phones | Retail | Search | Shopping and Classifieds
Adulthood and Kidulthood: sequels and the halo effect
July 04, 2008
As we highlighted a couple of weeks ago when discussing Google’s holiday logos, one of the delights of Hitwise search data is when it reveals something expected. Seeing the phrase ‘kidulthood’ appear in our list of fast moving search terms... Continue reading...
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Posted by Robin Goad at 09:30 AM
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In Categories Movies | Search
Asos.com: growth and demographics
July 02, 2008
Internet clothing retailer Asos.com seems to have shrugged off the economic downturn by yesterday announcing that it had doubled sales over the last 3 months. Following our analysis of the rapidly growing UK online fashion market last week, this didn’t... Continue reading...
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Posted by Robin Goad at 10:30 AM
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In Categories Demographics | Fashion | Mosaic lifestyle | Retail | Shopping and Classifieds | Women
Summer sales and email marketing
July 01, 2008
The summer sales are now in full swing, as you’ve probably noticed when walking around your local shopping centre / high street. As the chart below illustrates, UK Internet users continue to look for a bargain. Searches for both the... Continue reading...
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Posted by Robin Goad at 12:00 PM
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In Categories Economy | Email | Google | Retail | Search | Shopping and Classifieds
