Hitwise Intelligence - Robin Goad - UK
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May 27, 2008
SATC more popular in UK than USA
The decision to hold the world premiere of the new Sex and the City movie in London has led to a surge in online searches in the UK. American interest in the film is yet to take off, although this may change following the US premiere, which takes place in New York City today. Following the London premiere of the movie on May 12, UK Internet searches for ‘sex and the city’ increased by 223%. For the week ending May 17 there were over seven times the proportion of searches for the term in the UK compared with the USA.
The official Sex and the City movie homepage was the fourth most visited website dedicated to an individual film in the UK last week, although it ranked behind Indiana Jones at number one. Marketing campaigns on Facebook (“Which Sex and the City Character Are You?” application and a fan page) and Handbag.com (trailer video on the front page) obviously also successful. After Google UK, they were the second and third largest sources of traffic to the film’s homepage last week.
The hype surrounding Sex and the City also seems to have also benefited Manolo Blahnik, the high-end shoe designer preferred by the lead character Carrie Bradshaw, played by Sarah Jessica Parker in the movie and TV series. US Internet traffic to www.manoloblahnik.com reached its highest ever peak this year during the week ending May 10, while UK visits to the site have been climbing dramatically over the last month and reached their highest ever peak the week before last.
Posted by Robin Goad at 12:00 PM
Posted to Fashion | Movies | Retail | Search | Shopping and Classifieds | Social networks | TV | Video | Women
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