April 30, 2008

London Mayoral elections update

Last week we analyzed UK Internet traffic relating to the London Mayoral elections. With only one day of campaigning left, I wanted to provide the latest data. The chart below illustrates the daily Internet traffic to the three main candidates’ official homepages up until yesterday.

Visits to websites do not equal votes but, as you can see, visits to all three candidates’ websites have increased over the past week. Conservative Boris Johnson’s page was the most popular yesterday, followed by the incumbent Mayor, Labour’s Ken Livingstone, and then the Liberal Democrat candidate Brian Paddick. As the chart below illustrates, Paddick remains ahead in terms of the amount of traffic received from social networks, but both Boris and Ken closed the gap last week.

Posted by Robin Goad at 11:00 AM
Posted to Government | Politics | Social networks

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