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Hitwise Intelligence - Robin Goad - UK

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Coldplay’s website traffic surges thanks to free single download

April 30, 2008

The BBC is reporting that there has been “massive demand” for Coldplay’s new single, Violet Hill, which has been made available as a free download from the band’s website. Our Internet usage data backs this up - as you can see from the chart below, UK Internet visits to Coldplay’s official homepage soared yesterday. The website was the most visited in our Music – Bands and Artists category, receiving almost 1 in 5 visits.

UK Internet traffic to Coldplay and Radiohead websites 2007 2008 chart.png

Last year Radiohead released their album In Rainbows via a free download and experienced a similar peak in traffic to Coldplay. However, for a band that are sometimes derided as Radiohead-lite by critics, it’s interesting to see that Coldplay’s launch seems to have been slightly more successful in terms of driving traffic to their website. Fans requesting the free single are emailed a link for download and, as a result, the most popular downstream site from www.coldplay.com yesterday was Windows Live Mail. In fact, 22.8% of people visited a webmail service after visiting Coldplay’s site yesterday.

Posted by Robin Goad at 04:00 PM | (0) | (0)
In Categories Music