About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
« Social networks' retail impact has increased by 153% in the UK since last Christmas | Apple iPhone is the most searched for mobile phone in the UK »
Top Halloween Costumes for 2007
October 24, 2007
My colleague Eva Stringleman noticed that "halloween costumes" was the fourteenth most popular search term in the UK sending traffic to our Apparel category last week - a very high ranking in an industry dominated by brand searches. So following on from a yearly tradition set by our US counterparts, I thought it would be great to see what the most popular Halloween costumes are this year in the UK.
Below is a table of the most popular searches containing the word "costume" for 2007 compared to 2006. I've used "costume" as our data shows that the singular is a more commonly used term than the plural, "costumes".
Halloween 2007 is the year of Tim Burton, with 3 of the Top 10 halloween costume searches for Tim Burton characters. Edward Scissorhands and Corpse Bride enter the Top 10 at #6 and #10 respectively, while Beetlejuice moves up one place to #9.
Searches for “pirate costume” continue to dominate as the most popular term for 2006 and 2007 (also in the US). This is driven in part by the popularity of the Johnny Depp movies, Pirates of the Caribbean, and the increasing interest in International Talk like a Pirate Day on September 19th.
I’m not a gamer so I wasn’t sure what to make of this year's number two, but a quick search on Google revealed Master Chief is a character from the popular Xbox game Halo. Darth Vader dropped right out of the Top 10, although Star Wars is still represented with “stormtrooper costume” ranking at #8.
Searches for “Halloween costumes” start at the same time in the middle of August each year, and last year peaked during the week ending 28th October. So far the volume of searches are on par for a similar peak this week as trick or treaters continue to leave it right up to the last minute to get their costumes.
Tweet
Posted by Robin Goad at 12:05 PM
| 
(0)
In Categories Shopping and Classifieds
