Hitwise Intelligence - Robin Goad - UK
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September 13, 2007
Cheap vs. Free
This week's Guardian Siteseeing column was inspired by Sandra's and Bill's recent posts on search value determinants. The main similarity between search behaviours in the UK and the other regions is the use of 'cheap' to search for travel and holiday products, although where Brits are looking for train tickets, Americans prefer car rentals. Cheap money in the form of insurance and loans is also popular.
The web continues to offer a range of free entertainments, and games and music top the list in the UK just as they do in the US. The pleasures of the flesh continue to temp bargain hunters, while there a still some optimists who believe that simply searching for ‘free’ will unearth something worthwhile.
Posted by Robin Goad at 08:15 AM
Posted to Financial Services | Music | Search | Shopping and Classifieds | Travel
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» SearchCap: The Day In Search, September 13, 2007 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.... [Read More]
Tracked on September 13, 2007 11:38 PM
Comments
Worth noting perhaps that Google is seen to penalise "free" as being spammy, so sites do avoid using it.
We've been supplying free mobile phones online for over 12 years now but we still have to pick "cheap" over "free" as one of our main keyword targets for this very reason.
Posted by: Ben at September 13, 2007 10:18 AM
Im not sure if i agree with Ben with the word free been spammy ... I also sell mobile phones over the internet and did try the keyword FREE for quite a while which did well ... then i removed it for a month or so and now i am onto the word Cheap so we will see how this goes.
I must agree this is a really valid point that has been made.
Posted by: Mobile Phones Man at February 21, 2008 02:34 PM
