Hitwise Intelligence - LeeAnn Prescott - US
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May 08, 2007
Yahoo! Auctions Closing, Ebay at 94% Share of Category
Yahoo! Auctions is closing as of June 16, 2007. It comes with little surprise given Yahoo's advertising relationship with eBay, and eBay's massive dominance of the Auction category. eBay websites (including eBay, eBay Motors and eBay UK and Canada) accounted for more than 94% of visits the Auctions category for the week ending May 5, 2007. Yahoo! Auctions came in at #10, with only 0.19% of the Auctions category.
EBay is the largest e-commerce site in the downstream for Yahoo! Search, at 1.34% of Yahoo! Search's total downstream for the week ending May 5, 2007. In comparison, Yahoo! Auctions accounted for only 0.01% of the traffic leaving Yahoo! Search in that period.
Posted by LeeAnn Prescott at 12:47 PM
Posted to Shopping and Classifieds
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Tracked on May 9, 2007 06:45 AM
» Yahoo! Auctions Closing, Ebay at 94% Share of Category from Research News Jan-Jun 2007
Yahoo! Auctions is closing as of June 16, 2007. It comes with little surprise given Yahoo's advertising relationship with eBay, and eBay's massive dominance of the Auction category. eBay websites (including eBay, eBay Motors and eBay UK and Canada) acc... [Read More]
Tracked on May 9, 2007 10:09 AM
» Yahoo! Auctions Closing, Ebay at 94% Share of Category from Research News Jan-Jun 2007
Yahoo! Auctions is closing as of June 16, 2007. It comes with little surprise given Yahoo's advertising relationship with eBay, and eBay's massive dominance of the Auction category. eBay websites (including eBay, eBay Motors and eBay UK and Canada) acc... [Read More]
Tracked on May 9, 2007 04:13 PM
Comments
Auctions are one of those things where they work best if there is only one. You get the most liquidity that way. It was clear already, but it's official now. Ebay won the monopoly for online auctions. There will always be niches, but as long as they don't start to abuse their power, it's hard to see anyone taking market share from them.
Posted by: davis freeberg at May 8, 2007 07:05 PM
Reported here almost a week ago:
http://www.auctionbytes.com/cab/abn/y07/m05/i04/s00
Posted by: RD at May 9, 2007 04:13 PM
Yahoo Auction couldn’t of cared less about the Sellers and Buyers and trying to make it a booming Auction Site. Yahoo never tried to compete with Ebay!
Since Yahoo Auction went free the place was a mess! There was not one day that went by that Yahoo Auction didn’t have some kind of technical problem/issue. The Auctions customer service is/was a big fat F.
It also so happens that Yahoo Auction site was taken advantaged of by some companies who would place thousands of auctions listing for the sole purpose of Free Advertisement! Therefore it had taken the advertisement profit away from Yahoo Inc.
One company would even state on their auction listing that the item wasn’t in stock! and they had redirection links to there site. Those companies ruined it for the small seller and for the USA Yahoo Auction Site!
Posted by: Scott at May 12, 2007 05:33 PM
It is really amazing how dominant they are. By Yahoo closing its auction doors this really does not leave any other options to the sellers or buyers. That is not good for anyone except eBay.
Posted by: online auction at May 26, 2007 06:21 PM
