Hitwise Intelligence - LeeAnn Prescott - US
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May 17, 2007
Swimwear and Diets - The Search Correlation
Swimsuit season is upon us - magazine racks are full of headlines promising not only to help us find the perfect swimsuit for our body types, but also the perfect diet and fitness plan to help us look our best on the beach. Not surprisingly, it turns out there is a seasonal correlation between 'swimwear' and 'diets.' The search term chart below shows that the lowest volume of searches for the two terms is in October, November and December. Of course, searches for 'diets' surge in January when people make their New Year's Resolutions, but 'swimwear' doesn't pick up again until March, when spring break approaches. It is odd though, given how much time it takes to loose any significant amount of weight, that the correlation between 'swimwear'' searches and 'diet' searches is timed so close. Apparently, we're shooting for immediate results, since some of the popular search terms are '3 day diet,' 'fad diets,' and 'fast weight loss diets.'
Posted by LeeAnn Prescott at 03:49 PM
Posted to Shopping and Classifieds
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» SearchCap: The Day In Search, May 18, 2007 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:... [Read More]
Tracked on May 18, 2007 02:00 PM
Comments
This Research makes lots of sense... Especially when combined with Traffic Chart Analysis. Here traffic Chart makes it clearly visible that every year the search term "Swimwear" Shown sloppy decrease in Search Share between months of July-Sept.
While the condition for Search Term "diets" is somewhat different, Which shows Upward growth in Search Share between months of December-January Every Year. Its really a different story that maximum search share achieved by search term "diets" Was 0.038% across research time span. And Nearly the same is applicable for search term "swimwear" in july 2006.
Posted by: Jatin Juthani at May 21, 2007 02:16 AM
