Hitwise Intelligence - LeeAnn Prescott - US
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May 10, 2007
Gmail Traffic Up 17% Since Opening Up, Still Early Adopter Appeal
On February 14, 2007 Google's Gmail opened up access to anyone worldwide. Previously Gmail, which is still in beta, was only available by invitation from another Gmail user. The market share of US visits to Gmail increased by 17% from February 2007 to April 2007, and was up 30% year over year, from April 2006 to April 2007. Yahoo! Mail and Hotmail are still by far the dominant web-based email services: their market share of visits was respectively 13x and 6x greater than Gmail in April 2007.
Users of Gmail are a different breed than the average Yahoo! Mail and Hotmail users, which closely resemble the online population in terms of age and socioeconomic status. Gmail users are much more likely to be young, high income, and in the early adopter segments. For the four weeks ending 4/28/07, 54% of visits to Gmail were from users between 18 and 34, compared to 42% for Yahoo! Mail and 44% for Hotmail. 18% of Gmail's visits were from those with average annual household incomes between $100,000 and $149,999, compared to 15% from Hotmail and 13% for Yahoo! Mail.
Claritas PRIZM NE social group data shows Gmail's strength in what are typically early adopter groups, like Urban Uptown (U1), Elite Suburbs (S1) and the Affluentials (S2).
Gmail users are also more likely to be Facebook users - 3.7% of Gmail's downstream went to Facebook in April 2007, compared to 2.2% for Hotmail and 1.2% for Yahoo! Mail. Expect Gmail's scope to broaden as its users continue to evangelize the product.
Posted by LeeAnn Prescott at 05:01 PM
Posted to Computers and Internet
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» Gmail Traffic Up 17% Since Opening Up, Still Early Adopter Appeal from Research News Jan-Jun 2007
On February 14, 2007 Google's Gmail opened up access to anyone worldwide. Previously Gmail, which is still in beta, was only available by invitation from another Gmail user. The market share of US visits to Gmail increased by 17% from February 2007 to ... [Read More]
Tracked on May 11, 2007 08:48 AM
» Gmail Traffic Up 17% Since Opening Up, Still Early Adopter Appeal from Research News Jan-Jun 2007
On February 14, 2007 Google's Gmail opened up access to anyone worldwide. Previously Gmail, which is still in beta, was only available by invitation from another Gmail user. The market share of US visits to Gmail increased by 17% from February 2007 to ... [Read More]
Tracked on May 11, 2007 10:46 AM
» SearchCap: The Day In Search, May 14, 2007 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:... [Read More]
Tracked on May 14, 2007 02:31 PM
» Facebook. It's just gone crazy from Guardian Unlimited: Organ Grinder
Anecdotally, the Facebook conversation falls into one of three categories:
- It's totally pointless and I'll never sign up.
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Tracked on June 6, 2007 02:17 AM
Comments
I used to use hotmail before Gmail was available - I hated all the ads. Gmail is a breath of fresh air - the only ads (that I've seen so far) are text based and not distracting / annoying.
Changing email address is a big event - like changing physical address you have to spend a lot of time tracking down all the places that need to be updated - you need to be really motivated to want to do it so Google have a tough fight if they want to win some hotmail/yahoo email users - especially since, I expect, many hotmail/yahoo email users also use the IM functionality and want to stay in touch with their friends.
By the end the "invite only" element to gmail became a bit redundant as everyone was given 100 invites at one point; so I'm not surprised that opening it up completely didn't lead to a signup explosion.
Posted by: Phil at May 11, 2007 03:11 PM
This is extreamly interesting,as gmail services are branded worldwide for youngsters and application interface is also extreamly easy to understand, it is not tough to understand its high command in targeted niche segment compared to its close competitors. No wonder that some of the key benefits of gmail like high storage space, speedy server communication, efficient Anti-spamming services would help gmail to stand alone against its competitors.
Posted by: Jatin Juthani at May 14, 2007 12:25 AM
And I was wondering why is suddenly my gmail sloooower than ever...
Posted by: Dragan at May 14, 2007 08:00 AM
