Hitwise Intelligence - LeeAnn Prescott - US
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February 14, 2007
Pajamas, Teddy Bears and Chocolate Covered Strawberries - Fast Movers Last Week
One of the useful Hitwise features that we don't often mention is Fast Mover Alerts. I have configured my alerts so that each Monday I receive an email that showing the fast movers in the Shopping and Classifieds category for the previous week. I was not surprised to see that for the week ending Feb. 10, 2007, Valentine's Day oriented gift sites were prominent, but was pleasantly surprised by the types of sites listed, which showed the sweet intentions of Valentine's Day shoppers.
Pajamagram and Vermont Teddy Bear Company figured prominently in each other's clickstream last week, which is not surprising considering that they are sister companies, and teddy bears and fuzzy pajamas probably have similar customers. It's nice to see that lovers want to add fruit to their chocolate via Shari's Berries, and are thinking of the planet when they visit Organic Bouquet.
Fast Mover Alerts are a great way to keep track of trends in your category, and otherwise stay informed of growing sites. Happy Valentine's Day!
Posted by LeeAnn Prescott at 01:36 PM
Posted to Shopping and Classifieds
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Comments
hmmm, this hitwise thing is pretty interesting...
well, I know where I live the week leading up to Valentines day there was alot of television commercial advertising for VT Teddy Bears and Pajamagrams on CNBC and I think also the Spike TV channels.......I'm sure this caused some of the momentum to these sites.
Posted by: Tom P. at February 17, 2007 02:33 PM
