Hitwise Intelligence - LeeAnn Prescott - US
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September 18, 2006
Pirate Costumes for Halloween
Search activity on Halloween costumes has been on the rise since early August, mirroring the trend we saw last year. It always surprises me that Internet users are conditioned to plan so far ahead for holidays like Halloween and Christmas. Expect Christmas searches to start increasing as early as October, as we reported in November 2005.
You will most likely see a lot of pirate trick-or-treaters this year: 'pirate costume' has been the most searched for costume term since August 2006, and 'jack sparrow' costume comes in at number 3. Pirate costumes were also the most popular costume search term last year, as Bill reported. The difference is that this year Jack Sparrow came back to the theaters in Pirates of the Caribbean: Dead Man’s Chest. Movies have a strong influence on children’s costume choices- Superman Returns and Curious George being the next most costume-worthy films of the past year.
Posted by LeeAnn Prescott at 05:01 PM
Posted to Shopping and Classifieds
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Comments
You might want to look at whether pirate costume searches peak around September 19 -- International Talk Like a Pirate Day. It may be a pattern hidden within the halloween pattern.
Arrr!
Posted by: Amit Patel at September 19, 2006 11:36 AM
