April 20, 2006

Simply Hired, Indeed and Jobster Compete for Market Share

Yesterday it was announced that job site Simply Hired would receive $17.5 million in funding from Rupert Murdoch's News Corp. I thought I'd take a look and see how it ranks within the Hitwise Business & Finance - Employment and Training Category. For the week ending April 15, 2006, it ranked at number 60 in the category, accounting for a 0.22% market share of category visits.

Simply Hired is somewhat similar to two other meta-search job sites, Indeed and Jobster. Indeed received a market share of visits that was 3 times greater than Simply Hired for the week ending April 15, 2005, but Simply Hired is receiving a larger share of visits than Jobster. All three sites have shown strong growth over the past year, as shown on the chart below. The December dip in visits is quite typical for the category, as the job market slows during the holidays and picks up again dramatically in January. These sites are also doing their job of sending visits to other Employment sites, with between 55 and 60% of their downstream traffic going to other Employment sites in March 2006. While Monster.com, Careerbuilder and Hotjobs reamain the leaders in job listings and visits, it appears that job-seekers are eager to find results on one site.

Posted by LeeAnn Prescott at 01:03 PM
Posted to Employment and Training

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