Hitwise Intelligence - LeeAnn Prescott - US
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April 14, 2006
Fan Fiction: Another Form of Consumer Generated Content
On Tuesday I was interviewed by CNBC about consumer generated content, and while I was prepared to talk about online videos, MySpace, and even blogs, one of the topics I was asked about was fan fiction. I had barely looked into that topic here at Hitwise, although I knew it was popular. Fan fiction is the practice of writing stories about fictional characters, whether from TV shows, novels, anime, movies, or even celebrities. The largest site for fan fiction is Fanfiction.net, ranking at number 207 for the week ending April 8, 2006. That puts it ahead of sites like FedEx and Yahoo! Travel.
Visitors to Fanfiction.net were more likely to be female (63%) for the four weeks ending 4/8/06, and 35% were in the 18-24 age group. We can tell just how young visitors to that site are by looking at their weekly traffic chart over the past year - visits skyrocket during summer vacation, Thanksgiving, and during Christmas break when students are home and have some extra time on their hands.

Writing and reading fan fiction does consume a lot of time for its participants - the average session time for a visit to Fanfiction.net for the week ending 4/8/06 was 37 minutes 30 seconds. That's a long time, even compared to MySpace at 29 minutes and even YouTube at 14 minutes. Just what kind of fan fiction are people interested in? Here's a list from Search Term Suggestions. I can't say that I'm familiar with many of these topics.
harry potter fanfiction
one tree hill fanfiction
ethan and theresa fanfiction
bonanza world fan fiction
firefly fanfiction
kurama and kagome fanfictions
orlando bloom fanfiction
beatles fan fiction
nsync fan fiction
eminem fanfiction
avatar the last airbender fanfiction
Posted by LeeAnn Prescott at 04:01 PM
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» Passionate Fans Seek More: Fan-Fiction from Viral No.de
Over at the Hitwise Analyst Blog, LeeAnn Prescott investigates fan-fiction. Perhaps surprisingly, she finds that the average vistor spends 37 minutes 30 seconds on fan-fiction.net. It’s a very long time, “even when compared to MySpace at 29 minute... [Read More]
Tracked on May 1, 2006 11:06 PM
