Hitwise Intelligence - LeeAnn Prescott - US
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January 27, 2006
YouTube / Google Video Update
Since my post last month on YouTube and the SNL Chronicles of Narnia rap, YouTube has continued to gain market share against other video search sites, and since surpassing Google Video, it has also surpassed Yahoo! Video Search in the past few days, as you can see on the chart below. I also added iFilm, another popular video site, to the chart for the sake of comparison.
Google Video received an increase in visits on January 10, after the January 9 announcement that it would sell video content. The content, however, was hard to find, and Google has since redesigned the site. I believe that the reason YouTube is doing so well versus the other video search services is the viral (and free) nature of the content, combined with its dominant audience of teens and college age adults, as I mentioned in the previous post. In taking a look at the upstream sites for YouTube for the week ending 1/21/06, we see that the top referring sites are MySpace and Internet email services. From a category perspective, 33% of YouTube's visits came from the Net Communities & Chat category, and 17% from the Email Services category for the same week, indicating that its growth is indeed viral.
By the way, you should check out "Lazy Monday," the west coast version of the Chronicles of Narnia rap.
Posted by LeeAnn Prescott at 07:25 PM
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Comments
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Posted by: TramadoL72574 at October 26, 2006 05:41 AM
